How Samsung Spatial Signage brings depth and dimension to in-store retail experiences

Brick-and-mortar retail stays the spine of commerce. Even as digital gross sales proceed to develop, e-commerce nonetheless accounts for simply 20.5% of whole retail gross sales, in accordance with eMarketer, leaving the vast majority of purchases occurring in bodily shops.

That scale comes with alternative and a problem. Shoppers arrive in shops with expectations formed by digital experiences: wealthy visuals, dynamic content material and data that’s simple to soak up instantly. Many in-store environments, nevertheless, nonetheless depend on static signage that battle to seize consideration or talk worth.

To higher have interaction consumers, retailers are rethinking how visible content material reveals up on the ground. One rising strategy is autostereoscopic signage, which introduces depth and lighting results to create a stronger sense of dimension with out requiring headsets or glasses.

Enter Samsung’s Spatial Signage commercial displays, that are designed particularly to ship this type of visible influence in real-world retail environments.

What is Samsung Spatial Signage?

The Samsung Spatial Signage transforms customary 2D photos and video into 3D visible experiences, all with out the necessity for particular glasses or extra {hardware} or software program. For retailers, this implies acquainted content material codecs can really feel extra participating and extra fast, whether or not they’re showcasing a brand new product launch, highlighting promotional objects or that includes user-generated content material that reveals merchandise in use.

The impact is achieved by a mix of optical and lighting improvements constructed instantly into the show. A 3D plate contained in the panel introduces depth, whereas precision LED backlighting enhances distinction and brightness to bolster the sense of dimension. Although the show itself measures simply two inches in depth, the ensuing spatial visuals can seem to increase as much as three and a half ft ahead from the display.

For viewers, the outcome feels much less like watching a flat show and extra like wanting by a window. This creates a stronger visible presence that pulls consideration with out asking consumers to alter how they browse.

The worth Spatial Signage brings to the buying expertise

Samsung’s Spatial Signage shows improve the in-store expertise in a number of sensible methods, beginning with how consumers discover and interact with content material.

Capturing and holding consideration

Retailers already know that movement attracts the attention. That’s why product movies have change into a normal on-line and why video screens are more and more frequent on the gross sales ground. Spatial Signage builds on this basis by including depth cues that make content material really feel extra current and more durable to disregard.

Movement attracts preliminary consideration, whereas the 3D impact helps maintain it. It encourages consumers to pause, look nearer and take up extra data earlier than transferring on.

Turning 2D content material into 3D with out complexity

A serious barrier to superior visible merchandising has historically been manufacturing effort. Samsung’s Spatial Signage shows are designed to take away that friction.

Using customary 2D photos or video, retailers can generate spatial content material with out specialised software program or 3D design experience. Through a content material administration system like Samsung VXT, retailers can simply add content material and apply depth, lighting and dimensional results mechanically.

VXT additionally provides groups inventive flexibility by templates, animations, textual content instruments and integrations with third-party design purposes. This makes it considerably simpler to supply content material that feels on-brand and dynamic with out slowing down campaigns.

Creating richer product tales

Spatial Signage supplies retailers with extra methods to point out merchandise in context and intimately, whether or not that’s highlighting craftsmanship, emphasizing supplies and textures or revealing motion that flat photos can’t convey. For classes like attire, equipment or shopper electronics, these particulars assist consumers higher perceive what they’re seeing earlier than they ever contact the product.

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Retailers also can lengthen these tales by incorporating user-generated content material, social posts or real-world use circumstances to attach with prospects additional.

Expanding area with out increasing the footprint

Physical area is one in every of retail’s costliest constraints. Samsung Spatial Signage helps retailers make extra of the area they have already got. These shows could make environments really feel much less flat and extra expansive with out altering ground plans or including sq. footage. The result’s a retailer expertise that feels extra open and interesting, even throughout high-traffic intervals.

Increasing the worth of accomplice and promoting content material

Many retailers monetize in-store screens by model partnerships and promoting placements. Samsung Spatial Signage raises the worth of these placements by making accomplice content material extra visually compelling and more durable to miss.

For advertisers, this implies stronger engagement and the next chance that messaging resonates. For retailers, it creates extra interesting alternatives for paid partnerships and cross-promotion, turning shows into revenue-generating belongings quite than static fixtures.

Standing out in a crowded retail setting

Brick-and-mortar retailers aren’t simply competing with e-commerce however competing for consideration in more and more busy areas. From the second consumers move a storefront to the time they resolve whether or not to linger, each visible touchpoint issues.

Samsung Spatial Signage provides retailers a technique to break by that noise. By including depth and lighting to acquainted content material, the spatial show helps seize consideration quicker, maintain it longer and talk product worth extra successfully. It’s about utilizing visible expertise to make in-store experiences work more durable by turning shows into instruments for engagement, storytelling, and measurable influence.

Learn extra in regards to the Samsung Spatial Signage here and ensure to see it in motion at the upcoming NRF, Booth #5303 on January 11-13, 2026 in NYC.