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Zoom lenses proceed to dominate Japan’s images market. That’s no large shock, given that almost all photographers prioritize flexibility and workhorse lenses. Map Camera’s high ten best-selling lenses of 2025 as soon as once more present this sturdy desire, because the record is dominated by standard-zooms, telephotos, and super-zooms.
And – for the second 12 months in a row, one versatile zoom has topped the charts: the Nikon Z 24-120mm f/4 S. Despite competitors from newer releases, it continues to outsell rival optics because of its steadiness of vary, reliability, and constant real-world efficiency.
2025’s lens rating encompasses a acquainted mixture of confirmed favorites and newer arrivals. Professional normal zooms such because the Sony FE 24-70mm f/2.8 GM II remain highly popular, while affordable primes and high-magnification super-zooms, including the Canon RF 45mm f/1.2 STM and Sigma 20-200mm, are also included.
1. Nikon Z 24-120mm f/4 S
2. Nikon Z 24-70mm f/2.8 S II
3. Canon RF 45mm f/1.2 STM
4. Sony FE 24-70mm f/2.8 GM II
5. Sony FE 70-200mm f/2.8 GM OSS II
6. Canon RF 100-400mm f/5.6-8 IS USM
7. Sigma 20-200mm f/3.5-6.3 DG | Contemporary (Sony E-mount)
8. Nikon Z 50mm f/1.8 S
9. Tamron 25-200mm f/2.8-5.6 Di III VXD G2 (Model A075S, Sony E-mount)
10. Nikon Z 26mm f/2.8
Single lenses that may deal with “it all” stay in excessive demand. The record additionally highlights a rising urge for food for super-zooms that permit photographers transfer from wide-angle landscapes to telephoto motion and close-up element with out the necessity to swap lenses.
The unbeatable all-rounder
The Nikon Z 24-120mm f/4 features a remarkable 5x zoom range that makes it a perfect all-around companion for travel, street, and everyday photography.
It strikes a sweet balance. It’s more versatile than the 24-70mm f/2.8 S II, lighter than professional telephoto lenses, and more accessible than high-end optics. Its combination of reliability and all-around performance is exactly why it continues to top sales charts year after year.
The lens builds on the popularity of Nikon’s classic AF-S 24-120mm f/4G ED VR for full-frame DSLRs, but now in a mirrorless design. The Z-mount version takes full advantage of a larger mount diameter and closer proximity to the sensor, resulting in enhanced sharpness and image quality across the entire zoom range.
While the lack of vibration reduction (VR) makes it less suitable for DX-format cameras (like the Z 50 and Z fc), the in-body stabilization (IBIS) found in full-frame Z-series cameras easily compensated for this.
In the end, the Nikon Z 24-120mm f/4 S proves that the best lens isn’t always the fastest or the most exotic. Often, it’s the one that can handle everything you need, from landscapes to portraits, street photography to travel, with consistent quality and effortless convenience…
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