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Kourtney Kardashian Barker and Kris Jenner are doing a full New Year’s reset, beginning with their first-ever Lemme marketing campaign collectively for Kardashian Barker’s newest product launch, Lemme Creatine. The physique firming gummies, dropping on-line on Jan. 13, proceed the model’s speedy growth within the ladies’s wellness sphere.
Kardashian Barker isn’t any stranger to creatine monohydrate’s “gym bro” status. “A lot of people still think of creatine as something that makes you bulky,” she completely tells The Hollywood Reporter, “but it’s actually one of the most researched nutrients out there — supporting strength, recovery and even brain health.”
Although it doubtless wants no introduction after the laundry listing of viral product drops, Lemme is a vitamin and gummy complement model based by Kourtney Kardashian Barker in 2022. What began off with three core merchandise — Lemme Chill, Lemme Focus and Lemme Matcha — has rapidly grown into an expansive assortment of gummies, capsules and delicate chews for all the pieces from weight administration and hair progress to intimacy and immunity.
And now, Lemme is launching creatine gummies (that style like bitter strawberry) to extend muscle energy, help lean physique mass, promote muscle restoration and help cognitive well being. “What really stood out to me is that women naturally have lower creatine levels than men, which makes supplementation especially important for women,” Kardashian Barker provides.
For the January 2026 marketing campaign, the founder tapped her mother, Kris Jenner. “I’m always paying attention to what actually makes a difference in how I feel day to day,” Jenner tells THR. “Creatine has been getting so much attention lately — not just for strength, but for overall wellness and recovery — and it really caught my interest. When Kourtney told me Lemme was launching a creatine and asked me to be in the campaign, it felt like such a natural fit and so excited with how the creative turned out.”
In phrases of New Year’s resolutions, Jenner “believe[s] in setting intentions that feel sustainable,” she says. “For 2026, I’m really focused on prioritizing my health and energy, because everything else flows from that. My word of the year would be strength — physically, mentally and emotionally. And I need to keep up with my grandkids!”
Lemme Creatine Gummies will likely be accessible to buy on-line beginning Tuesday, Jan. 13, retailing for $30 for 60 gummies. Learn extra concerning the newest Lemme launch at LemmeReside.com.
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