Senior Brand Manager – TFT

Riot Games was established in 2006 by entrepreneurial players who imagine that player-focused sport growth can lead to nice video games. In 2009, Riot launched its debut title League of Legends to essential and participant acclaim. As essentially the most performed online game on this planet, over 100 million play each month. Players kind the inspiration of our group and it’s for them that we proceed to evolve and enhance the League of Legends expertise.

We’re searching for humble however formidable, razor-sharp professionals who can educate us a factor or two. We promise to return the favor. Like us, you are taking play significantly; you’re enthusiastic about video games. We embrace those that see issues in another way, aren’t afraid to experiment, and who’ve a wholesome disregard for constraints.

That’s the place you are available.

As Senior Brand Manager – TFT, you’ll assist the event and execution of brand name and publishing methods in China in partnership with Tencent. You’ll collaborate with inside Riot groups and exterior companions to assist guarantee campaigns and player-facing efforts resonate with native audiences whereas aligning with international model course.

While you received’t personal the general model technique, you’ll contribute to its implementation by coordinating critiques, amassing insights, and facilitating alignment between Riot and Tencent. Your function will assist be certain that Riot’s technique video games preserve sturdy model presence and participant connection within the Chinese market.

Responsibilities:

Brand Strategy Support

• Lead the event of localized model methods by offering enter and coordinating with Riot and Tencent stakeholders
• Help evaluate Tencent marketing campaign plans and inventive work, guaranteeing alignment with model tips and Riot’s values
• Assist within the documentation and communication of brand name narratives and publishing plans for inside and exterior stakeholders

Publishing Collaboration

• Serve as a degree of contact for Tencent’s publishing and advertising groups, providing suggestions and assist throughout marketing campaign planning and execution
• Coordinate with Riot international groups (product, inventive, publishing) to speak China-specific priorities and requests
• Support the preparation of strategic updates and marketing campaign evaluations primarily based on Tencent and market suggestions

Player and Market Insights

• Gather and share insights on the Chinese TFT participant communities, together with preferences, cultural context, and engagement developments
• Collaborate with insights groups to assist analysis initiatives and apply findings to publishing selections
• Monitor trade developments and competitor exercise to assist inform model changes

Cross-functional Coordination

• Work carefully with Riot China and international publishing groups to align messaging and player-facing efforts
• Ensure marketing campaign supplies and communications replicate constant tone and positioning
• Support initiatives that construct long-term participant belief and model familiarity in China

Required Qualifications:

• 5+ years of expertise in model administration, publishing advertising, or advertising coordination inside gaming, leisure, or digital media
• Experience collaborating with companions or companies to assist advertising or publishing initiatives
• Familiarity with gaming audiences, particularly in technique, autobattler, or aggressive genres
• Fluent in Mandarin Chinese and English, with sturdy communication and coordination expertise
• Demonstrated potential to work cross-functionally and handle a number of stakeholders
• Solid understanding of Chinese gaming tradition and participant expectations

Desired Qualifications:

• Experience working with or supporting campaigns involving main publishers like Tencent
• Knowledge of Riot’s IP and values, particularly with a player-first mindset
• Exposure to dwell service video games and publishing pipelines
• Passion for technique video games on PC and cell platforms