What Does a Way of life Model Look Like in 2026?

Jennifer Fisher’s new Beverly Hills retailer is mere steps from Erewhon, the fashionable natural grocer well-known for its celebrity-crafted smoothies. That was intentional, says Fisher, who launched her namesake model in 2005 with a small assortment of bijou. “That’s where everyone is. It’s strategic.” The retailer, clad in marble and moodily lit, opens at this time.

It’s the third retailer in Fisher’s fleet, following a New York location on Madison Avenue that opened in September. Inside, clients can discover Fisher’s well-known hoops and her signature puffy coronary heart assortment, alongside wonderful jewellery items that retail for as much as $7,000 (for a diamond-crusted set of 18-karat gold huggies).

There’s additionally area devoted to salt. In 2017, Fisher began promoting her personal salt mix, known as common salt, and the road has grown to incorporate spicy salt, curry salt and every part salt, packaged with Jennifer Fisher branding. She’s additionally written a cookbook, known as Trust Your Gut, and bottled up and offered her signature scent, a mix she says smells like coconut cookies. There’s extra within the pipeline: she’s engaged on an eyewear line, and just lately launched a cashmere beanie. Denim will come later this yr, and she or he’s additionally launching a males’s line of bijou in sterling silver, which she thinks could have crossover enchantment together with her feminine clients.

The new Jennifer Fisher retailer in Beverly Hills.

Photo: Courtesy of Jennifer Fisher

Crossover enchantment is a part of Fisher’s retailer opening technique. After internet hosting a celebration on Tuesday evening with the LA social scene, the designer will seem on Martha Stewart’s podcast to debate her cooking journey and enterprise learnings.

All this, mixed with Fisher’s personal standing as a Shopmy influencer, the place she hyperlinks outfits and different favourite merchandise, model offers with corporations like Lalo Tequila, and her new website for all issues life-style and cooking, known as Maedyn, has affixed Fisher on the high of a contemporary life-style enterprise.

It’s the kind of enterprise mannequin often reserved for celebrities, which Fisher just isn’t, no less than within the conventional sense. She began her profession in magazines earlier than pivoting into styling, engaged on TV and industrial units. A most cancers analysis thrust her into the world of wellness regimens and coverings, and the journey to having her son — whom she known as the “million dollar baby” because of a fertility and surrogacy expertise that led to a pure being pregnant — impressed the primary piece she ever designed: a canine tag necklace together with her son’s title on it. From there, she developed her first assortment and went on to turn out to be a finalist for the CFDA/Vogue Fashion Fund award in 2012. She thinks of this era as “Jennifer Fisher 1.0”.