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Water is having a second, once more. But, then, water all the time does. Long earlier than wellness turned an business, earlier than spas turned Instagram backdrops, and earlier than “self-care” turned right into a hashtag, water was our first therapist. We bathed in it, prayed beside it, travelled to it, trusted it to cleanse not simply our our bodies however our guilt, grief, fatigue, and concern. The concept of water as a supply of well being, and residential as a personal wellness retreat, got here sharply into focus in Delhi not too long ago, when GROHE SPA hosted an intimate design summit, bringing collectively a few of India’s most influential architects and designers.
Moderated by actor and host Kubbra Sait, the night, set towards immersive installations that felt nearer to a design gallery than a model showcase, intentionally moved away from the mould of a traditional product launch to ask a bigger query: how is luxurious altering in an age when hyper-connectivity usually exhausts us, leaving us in acute want for private refuge? The consensus was unequivocal: luxurious immediately is about areas that reply to particular person preferences. Nowhere is that this shift extra seen than within the lavatory, which is being more and more imagined as a private zone of pause, restoration, and wellness
That evolution was articulated most vividly throughout a fireplace dialog that includes superstar inside designer Gauri Khan, architect Rajiv Parekh of Red Architects, and Bijoy Mohan, Executive Officer and Executive Vice President, LIXIL International. Khan famous that the period of standardised loos is decisively over. Clients, she stated, are not asking for fittings however for experiences that form how water flows, the place it falls, and the way it interacts with house and temper. Luxury, on this new vocabulary, lies within the freedom to personalise.
That philosophy was echoed architecturally by Parekh, who defined how modular methods like GROHE Rainshower Aqua permit designers to deal with the bathe as a composition relatively than a hard and fast template, distributing shops throughout ceilings, partitions, or facet panels whereas concealing engineering to create a seamless, intentional expertise tailor-made to every dwelling. Priya Rustogi, Managing Director, LIXIL (India, Middle East and Africa), identified that throughout premium Indian residences, the toilet is more and more valued as an area to reset, a counterpoint to an always-on world. GROHE SPA’s position, she famous, is to equip architects and designers with the instruments to translate wellness from an summary concept right into a each day, lived expertise by water.
Bathrooms as wellness areas
In an interview to The Federal, Rustogi stated that GROHE SPA’s punchline, Salus Per Aquam (Wellbeing by water) is positioned “as a design and engineering responsibility, not a slogan.” In a rustic like India — the place water has all the time carried non secular, therapeutic, and cultural which means — wellbeing by water have to be engineered and skilled each day, not merely articulated, she stated, including that GROHE SPA’s method is evidence-led and grounded in how water bodily interacts with the human physique.
Also learn: How India’s water disaster isn’t just on account of local weather change, but additionally governance failure
“We do not simply design faucets or showers; we engineer water delivery systems that deliberately shape how water interacts with the human body. By controlling factors such as droplet form, flow dynamics, temperature stability, and pressure, we are able to create water experiences that trigger different physiological and emotional responses. An invigorating cascade, for example, activates the body very differently from a fine, enveloping mist designed to calm and restore,” Rustogi stated.
Priya Rustogi, Managing Director, India, LIXIL IMEA, and GROHE SPA’s Allure Gravity lavatory fittings vary.
With modular methods reminiscent of Rainshower Aqua Tiles, this philosophy turns into tangible, permitting architects and owners to configure water experiences round particular person routines and desires, reworking the bathe right into a personalised hydrotherapy setting relatively than a standardised fixture. Rustogi notes that luxurious in Indian properties immediately has moved decisively inward. Where it as soon as introduced itself by formal, outward-facing areas, it’s now expressed by privateness, emotional consolation, and self-regulation. The lavatory, specifically, has emerged as one of the vital emotionally important rooms within the dwelling, usually the one place the place one can disconnect and reclaim solitude.
Architects are responding by softening boundaries between bedrooms and loos, permitting the latter to evolve into intimate retreats relatively than purely practical zones. Homeowners, too, are altering the questions they ask. Beyond sturdiness and aesthetics, they now consider how a rest room feels, whether or not it helps calm, restoration, and psychological stability. This has spiked the demand for sensory-rich water experiences the place sound, spray variation, temperature consistency, and ambiance collectively form folks’s temper.
Why water works: The science and the intuition
The energy of water is physiological. Hydrotherapy, the therapeutic use of water, has been studied for its results on circulation, muscle leisure, ache aid, and stress discount. As we all know, heat water relaxes muscular tissues and joints; chilly water stimulates blood move and application; mineral water delivers hint components absorbed by the pores and skin. We are drawn to water as a result of our life depends upon it. Also, research in environmental psychology recommend that proximity to water — oceans, rivers, baths — lowers cortisol ranges and induces calm. The sound of flowing water slows the center price. Immersion creates a way of weightlessness that the physique associates with security and relaxation. In latest years, trendy life-style manufacturers have realized to bundle this intuition — some respectfully whereas others opportunistically — into merchandise, areas, and narratives that promise therapeutic.
Budapest thermal spa Széchenyi Gyógyfürdő. Outside pool with jacuzzi and contraflow. Photo: Wikimedia Commons
Europe’s spa cities — Baden-Baden (Germany), Spa (Belgium), Vichy (France), and Aix-les-Bains (France, close to Alps) — are historic European spa cities constructed round mineral springs which might be believed to remedy all the pieces from melancholia to arthritis. They are a part of the UNESCO ‘Great Spa Towns of Europe,’ recognized, in addition to their pure thermal mineral waters, elegant structure, well being remedies (bathing, ingesting), grand casinos, and cultural ambiance, with Budapest (Hungary) being a reputed thermal spa metropolis which has drawn writers and artists from the 18th century to Thirties. Back dwelling, we have now luxurious wellness retreats like Ananda within the Himalayas, set in a historic palace property within the Himalayan foothills close to Rishikesh, which makes use of historical Indian wellness traditions (Ayurveda, Yoga, Vedanta); utilising its proximity to the Ganges, it guarantees ‘holistic healing’, with water being an necessary side of its therapies for rejuvenation.
Also learn: Ghost-Eye review: Amitav Ghosh revisits the Sundarbans, threatened by climate change
In Europe, France has turned thermal water into a modern consumer category. Brands like Avène, La Roche-Posay, Vichy, and Uriage are, in a way, are pharmaceutical descendants of spa towns. Their thermal waters are said to be clinically studied, mineral-specific, and central to formulations treating eczema, rosacea, acne, and sensitive skin. Look closely at the most trusted skincare brands and you’ll find water at the centre of them all. Avène, for instance, is fundamentally defined by its connection to Avène Thermal Spring Water, which originates in the Cévennes Mountains in the South of France, and is known for soothing inflamed and post-procedure skin. La Roche-Posay integrates selenium-rich thermal water into dermatologist-recommended formulas. Vichy builds its products around volcanic spa water fortified with 15 essential minerals, including iron, potassium, calcium, and manganese, which are known to regenerate the skin’s outermost protective layer.
Destination spas and lux bathrooms
If skincare brings water into the home, destination spas tell another story that shows the centrality of water to our wellbeing. Luxury wellness retreats across the world draw on water experiences with near-religious devotion: Japanese onsens like those at Amanemu (in Shima City, Mie Prefecture) have earned a reputation for mineral bathing. European thermal circuits guide guests through hot pools, cold plunges, steam rooms, and sensory showers. Integrated wellness resorts ecombine hydrotherapy with mindfulness, nutrition, and movement. These spaces treat water as integral to a sequence of sensations designed to reset the body and mind.
Luxury bathroom brands like Dornbracht, Jacuzzi, and Sundance Spas push the idea further by engineering water experiences for private homes. From programmable shower rituals to swim spas that combine exercise and massage, these brands promise wellness without travel. What’s notable is how design has shifted to sensory intelligence. Water pressure, flow pattern, temperature gradients, acoustics are now part of design language. A shower today is all about how it makes you feel after seven minutes alone with your thoughts.
The global wellness economy has exploded, but water remains its most universal element. Major lifestyle brands are betting on water in a big way because water requires no belief system; everyone trusts it. For all its innovation, the wellness industry’s most powerful idea is also its oldest. From luxury bathrooms to skincare shelves, from spa towns to private retreats, water continues to carry a promise of cleansing and renewal.
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