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Beyond the monitor, immersive experiences will deliver followers nearer to the spirit, model, and innovation that outline McLaren Racing. Through particular occasions and distinctive drops, the partnership will deliver the exhilaration of racing to life in new and sudden methods, mixing PUMA’s sportwear innovation with the McLaren Racing staff’s legacy, inviting followers all over the world to get nearer to the staff and grow to be a part of the McLaren Racing story. The first expertise will debut on the opening race of the Formula 1 season in Australia, with additional particulars to be introduced sooner or later.
Zak Brown, CEO, McLaren Racing, stated:
“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase. I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fan wear. We know fans want to express their passion for our sport both at and away from track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide.”
Arthur Höeld, CEO of PUMA, stated:
“At PUMA, we are very proud of our long and successful history in motorsports and having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners. We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.”
The PUMA x McLaren Racing Lifestyle Collection will launch globally on 20 January, adopted by the Replica Collection, accessible from 2 February at choose PUMA shops, choose retailers, and on-line at puma.com and store.mclaren.com
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