Graduate by Hilton to Debut in Tuscaloosa on UA Campus

TUSCALOOSA, Ala. — Hilton, Capstone Hotel LTD and Jackson Hospitality Services have introduced the enduring Graduate by Hilton way of life lodge model will quickly come to Tuscaloosa with the Hotel Capstone changing into Graduate by Hilton Tuscaloosa.

With the conversion comes a wholly new design by Andrew Alford Creative that may introduce Graduate by Hilton’s storytelling-first stays and “newstalgic” design-forward strategy to the property. Alford, the hospitality design visionary who designed the primary thirty-five Graduate motels, returns to the model to make sure the Graduate Tuscaloosa will ship an elevated, conceptual hospitality expertise for company, locals, and college students alike. Completion is predicted in 2027.

“We’re very excited to move forward with rebranding the hotel to a Graduate by Hilton,” stated Cory Jackson Jr., president of Jackson Hospitality Services. “As the University’s growth continues and the needs in the Tuscaloosa market change, we’re thrilled to evolve and elevate the property in response. This transformation will bring an entirely new design aesthetic to the hotel, combining polished, curated luxury with the nostalgic tradition of The University of Alabama to establish a strong sense of place. We’re making dramatic changes to the restaurant and bars, including a poolside bar that will invite guests in with an exciting vibe.”

The property is the only lodge on The University of Alabama campus, strategically located subsequent to the Bryant Conference Center. The transformation will preserve the property’s standing as a premier location whereas injecting the Graduate model’s distinctive character, which pulls inspiration from the historical past, tradition, and traditions of the cities they name dwelling. Unparalleled service and visitor expertise will match the lodge’s elevated design and premier standing.

“Graduate by Hilton Tuscaloosa will enhance the way the University welcomes guests to campus and further extends the unrivaled Alabama experience,” stated UA President Peter J. Mohler. “The hotel will serve as the front door for many campus guests and will create a welcoming environment while spotlighting UA’s unique culture and community.”

Key Highlights of the Conversion:

• Elevated Design: The lodge will endure a complete design refresh, incorporating refined and daring nods to Tuscaloosa’s storied historical past, athletic triumphs and native tradition.
• Prime Location: The property’s incomparable on-campus location, inside strolling distance of athletic amenities and tutorial buildings, will stay a key characteristic.
• Full-Service Amenities: The conversion will embody updates to the lodge’s eating, assembly and occasion areas to align with the Graduate by Hilton way of life.

“Tuscaloosa is the perfect location for Graduate by Hilton,” stated Parker Henderson, model chief for Graduate by Hilton. “We are excited to pay homage to The University of Alabama through
our distinctive design and provide the community with a memorable food and beverage experience. We look forward to sharing the brand’s signature hospitality with guests soon.”

Once open, Graduate by Hilton Tuscaloosa will probably be a part of Hilton Honors, the award-winning visitor loyalty program for Hilton’s 25 world-class lodge manufacturers. Hilton Honors members who e book instantly by most well-liked Hilton channels have entry to immediate advantages, together with a versatile fee slider that enables members to decide on practically any mixture of factors and cash to e book a keep, an unique member low cost and free normal Wi-Fi. Members additionally take pleasure in widespread digital instruments out there solely by the industry-leading Hilton Honors cell app.

This announcement follows Hilton’s latest acquisition of the Graduate Hotels model, which is accelerating the worldwide hospitality chief’s growth within the fast-growing way of life class. Graduate by Hilton celebrates the vitality and nostalgia of university-anchored cities, making Hotel Capstone’s conversion a pure match for the model’s mission.