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The race to dethrone smartphones because the main devices has begun.
The race to dethrone smartphones because the main devices has already begun. Some corporations are creating various units with synthetic intelligence, reviews The Economist.
Challenging the Duopoly
Over the previous twenty years, the iPhone with iOS and Google with Android have turn into monopolists in consumer interplay with the digital world. Additionally, the company behind the most well-liked search engine pays giant sums to Cupertino for its integration into smartphones.
In return, Apple selected Google’s AI options to reinforce Siri.
“After careful evaluation, we concluded that Google’s technology provides the most effective foundation for Apple Foundation Models. We are excited about the innovative opportunities it will open for our users,” the tech giants stated in a joint assertion.
Neither had an incentive to vary the established order, not like their rivals.
On January 19, OpenAI’s Global Affairs Director Chris Lehane introduced that the corporate is “on track” to unveil its debut machine within the second half of 2026.
Two days later, info emerged that Apple is engaged on a wearable gadget meant to grab the initiative from OpenAI. Meta is creating AI-based good glasses and redirecting assets from VR headsets to this space.
Amazon, the world’s largest on-line retailer, has built-in its AI Alexa+ into Echo audio system and can quickly do the identical with Echo glasses and headphones.


Rising Costs
The coming years will probably be difficult for smartphones. Yan Wang from the analytics firm Counterpoint Research expects world shipments to say no by about 6% in 2026, with no restoration in sight. Meanwhile, a 2% progress was recorded in 2025.
One cause for the decline would be the sharp rise in reminiscence chip costs. This is linked to the AI increase—billions of {dollars} invested in knowledge facilities have absorbed all provide.
According to Wang, the price of 12 GB of RAM has elevated by $70 over the previous 15 months. Manufacturers of low-cost telephones will probably be pressured to boost costs, negatively impacting gross sales volumes. Even Apple, whose smartphones promote at a premium, will really feel strain on its margins.
Factory Wars
The scenario is exacerbated by the so-called “factory wars.” Smartphone producers like Apple and Samsung have lengthy been the biggest semiconductor clients. But now their positions are being overtaken by Nvidia and different AI chip builders. They are extra priceless and worthwhile for producers.
As they lose their significance, telephone makers will discover it tougher to safe the mandatory chips.
Some have lengthy been dissatisfied with the royalty system for smartphones. App builders pay Apple a fee of as much as 30% on purchases throughout the ecosystem.
OpenAI, which earns most of its income from subscriptions, should cross on a part of its earnings to Cupertino or Google.
Meta has been looking for methods to cut back its dependence on the smartphone duopoly since Apple launched a function in 2021 permitting customers to choose out of monitoring their exercise. This difficult knowledge assortment and hit the promoting enterprise.
Moreover, there’s the prospect of customers transitioning to units higher suited to the enterprise fashions of Apple’s and Google’s rivals. With built-in lenses in Meta glasses, WhatsApp messages might be displayed. For the company, spending extra time on its platforms means elevated income from displaying business advertisements.
Amazon would additionally not shrink back from inserting its Echo audio system in each residence and glasses on each face. This would permit for extra info gathering for its rising promoting enterprise and simplify procuring on its market.
OpenAI would profit if individuals deserted smartphones and relied on a chatbot to work together with the digital world.
The Threat Remains Vague
For now, the risk to Apple and Google stays minimal. There are a complete of 15 million good glasses customers worldwide. Cupertino bought 250 million iPhones final yr alone. If the current settlement with Alphabet makes Siri much less annoying, it might encourage individuals to purchase much more smartphones.
Meanwhile, builders of different devices face challenges. Google needed to halt good glasses gross sales as a result of their built-in cameras violated individuals’s privateness.
There are additionally technical points. Glasses have to be light-weight, leaving little room for batteries. Their overheating and restricted lifespan have been among the many the reason why the product launched by the startup Humane in November 2023 failed.
Alex Katouzian from Qualcomm expects such “advanced” devices to turn into widespread, however solely as a further instrument.
Mark Zuckerberg beforehand confirmed this view: individuals who change to good glasses is not going to abandon smartphones. They will merely take a look at them much less.
The introduction of telephones with screens didn’t forestall customers from shopping for computer systems, The Economist famous.
Apple and Google Evolve
The duopolists will not be standing nonetheless both. Rumor has it that Apple is working by itself good glasses. Google has launched Android XR—a platform for digital actuality headsets. The company has additionally launched a brand new model of its good speaker primarily based on Gemini.
As reported, Apple plans to launch its personal AI-based internet search. It will probably be built-in into the Siri voice assistant.
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