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On Tuesday, 3 March 2026 at ITB, the eTravel Stage will open with the Executive Forecast 2026: What Really Matters in Travel Tech Now. Chinmai Sharma, SVP & Global Head – Lodging, Ground and Sea at Sabre Corporation, will present a strategic outlook on which applied sciences and developments are at the moment driving the trade and what course must be taken now.
In the afternoon, consideration will concentrate on the Hospitality Tech Track. Under the heading Check-in 2026 and past – Technology Trends and Developments shaping Hospitality, the opening panel with Pedro Colaco, CEO and co-founder of Guestcentric and Dan Ogen, Chief Digital and Marketing Officer at Leonardo Hotels Central Europe, will have a look at how digital options will change resort operations, the visitor expertise and operational processes sooner or later.
Wednesday, 4 March 2026 will start with a concentrate on Tours & Activities. At the session entitled Purpose and Profit: Scaling Community Tourism in a Tech-Driven World, Bruce Poon Tip, founding father of G Adventures, will present how with the assistance of expertise, community-oriented tourism will be scaled with out dropping sight of native values and sustainability.
In the afternoon all eyes shall be on the AI Track. At the session entitled Balancing Destinations Through AI-Driven Insights, Wendy Olson Killion, CEO of Rome2Rio, will clarify how AI-based information evaluation might help locations higher supervisor customer flows and create a stability between demand, infrastructure and the standard of life.
On Thursday, 5 March 2026 at ITB, the programme will kick off with common tech subjects. Among the highlights would be the Google Masterclass entitled How to drive discovery within the period of AI, with sensible examples of how visibility, inspiration and reserving impulses work in an AI-driven search and content material panorama. In the afternoon, the brand new Travel Tech Track will conclude eTravel Stage occasions.
As properly as going down on the conference, all classes will be livestreamed in full using the ITB Navigator and shall be obtainable afterwards on the YouTube channel of ITB Berlin.
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