Indonesia’s THR spending splits by gender: 62% of girls plan self-care, males eye devices and automobiles

Beyond being an annual custom, THR is carefully watched by each households and companies throughout Ramadan. It typically
coincides with greater client exercise throughout classes corresponding to retail, journey, and monetary companies, making
expectations round THR an necessary sign for the season. 

Exclusive knowledge from YouGov Surveys: Serviced appears at how assured Indonesians are about receiving THR in Ramadan
2026 and the way these expectations differ by employment standing. It additionally explores how customers plan to make use of their
allowance, and the way spending priorities shift throughout generations and gender. 

Most Indonesians count on to obtain THR in Ramadan 2026, however uncertainty stays 

Expectations round THR are blended. According to the YouGov Surveys: Serviced knowledge, over half of customers (55%)
count on to obtain their THR allowance this 12 months. 

However, confidence shouldn’t be common. Almost a 3rd of customers (31%) stay unsure about whether or not they may
obtain THR, highlighting ambiguity for a lot of households. Meanwhile, a smaller however notable phase (14%) say they do
not count on to obtain THR in any respect.

Expectations additionally differ by employment standing. Among full-time staff, seven in 10 (70%) count on to obtain THR for
Ramadan 2026. One in 5 (21%) stay not sure, whereas 9% don’t count on to obtain it. 

Among part-time staff, confidence is decrease. Half (50%) say theyare certain they may obtain THR, however greater than a
third (35%) are unsure. An additional 15% say they’re certain they received’t obtain THR in any respect. 

How are customers planning to make use of their THR allowances for Ramadan 2026? 

For those that count on to obtain THR in 2026, the allowance is ready to serve a number of functions. Savings and funding
prime the listing, with 63% of customers saying they plan to allocate at the very least a part of their THR in the direction of constructing monetary
reserves. 

Seasonal spending follows carefully. Around six in 10 customers (62%) say they intend to make use of their THR for purchasing,
mudik journey fares, or holidays through the Ramadan and Eid interval. Giving additionally stays a central a part of THR use.
More than half (54%) plan to allocate a few of their allowance to zakat or donations, together with giving to oldsters,
staff, family, and so forth. 

Beyond financial savings, spending, and giving, 29% plan to make use of their THR for bigger monetary obligations, together with debt
funds, property-related prices, and car bills. 

THR purchasing by technology: How priorities change from Gen Z to Gen X 

Across generations, Gen Z are extra seemingly than older customers to allocate their THR to self-care and cosmetics, with
53% planning to spend on this class, in contrast with 41% of Millennials and 35% of Gen X. 

In distinction, foods and drinks turn out to be extra central to THR spending as customers become old, rising from 71% amongst Gen
Z to 78% amongst Millennials and 80% amongst Gen X. Clothing follows an identical sample, peaking amongst Millennials (83%)
and remaining excessive for Gen X (80%), in contrast with 74% of Gen Z. 

Eid gifting can also be strongly age-linked. Gen X (67%) are round twice as seemingly as Gen Z (33%) to allocate THR to Eid
cookies and hampers, with Millennials additionally comparatively excessive at 60%. 

Millennials are the most probably to allocate THR to monetary merchandise or investments (28%), in contrast with 22% of Gen
Z and 21% of Gen X. 

THR purchasing by gender: Self-care leads amongst ladies, tech and automotive amongst males 

Across genders, ladies are more likely than males to allocate their THR to self-care and cosmetics. Around 62% of
ladies plan to spend on this class, in contrast with 29% of males. Women are additionally extra more likely to allocate THR to luggage
(27%) and Eid cookies or hampers (57%)

Men are extra seemingly to make use of THR for devices, with 30% planning purchases on this class, in contrast with 16% of girls.
They are additionally thrice extra seemingly than ladies to allocate THR to automotive-related spending (15%). Men are
barely extra more likely to spend on digital and home goods. 

Meanwhile, spending on necessities appears comparable for women and men. Food and drink are equally prioritised by each
(77% every), whereas clothes stays excessive for each teams (81% males and 78% ladies). Allocation in the direction of monetary merchandise
or funding can also be comparable, at 23% amongst males and 24% amongst ladies. 

Methodology: Based on an
on-line YouGov survey of two,012 Indonesian adults performed in November 2025, weighted to nationwide inhabitants
benchmarks.

Laura Robbie is the APAC CEO at YouGov. 

Source: Campaign Asia-Pacific