Australian on-line style and life-style retailer The Iconic faucets Datadog AI powered expertise — Retail Technology Innovation Hub

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The retailer has additionally streamlined its engineering operations. Integrations with instruments similar to GitHub centralise knowledge beforehand unfold throughout area of interest programs, giving each technical and enterprise stakeholders a single supply of reality. 

“Observability is how our teams meet their ownership responsibilities,” Burton provides. “Datadog makes it easier for developers to instrument services correctly, see issues early, and find root causes quickly. That supports what the organisation cares about, reliable performance and a smooth customer experience.”

The Iconic plans to deepen its use of SLOs, enhance the developer expertise for on name and alerting, and experiment with Datadog’s safety capabilities. Itis additionally exploring new options, similar to exterior service monitoring, as its platform and associate ecosystem evolve.

“Fashion e-commerce lives or dies on speed and reliability, especially during major sales events. If a customer can’t check out, that’s lost money,” says Roz Gregory, Regional Vice President for ANZ at Datadog. “The Iconic has well and truly ‘got Australia looking’ through its constant innovation and focus on customer experience, and its continued investment in the solutions and tools behind the scenes keeps the platform fast, resilient, and ready for whatever shoppers want next.”

RTIH AI in Retail Awards

Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva had been among the many winners on the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.

Our 2026 corridor of fame entrants had been revealed throughout a bought out occasion which happened at The Barbican in Central London on Thursday, twenty ninth January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award profitable comic, actress and author Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, mentioned: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”

“Whether that’s overstating it or not, we’re certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight’s finalists, who are boosting customer experiences and tackling retailers’ painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”

“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”

Congratulations to our 2026 winners, and an enormous thanks to our sponsors, judging panel, the legend that’s Lucy Porter, and all those that attended our Thursday, twenty ninth January gathering.

Stay tuned for an indepth evaluation of the awards ceremony within the subsequent version of RTIH journal.

You may obtain our awards brochure right here.


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