Match for enjoyable: Miami Beach’s 2026 spring break marketing campaign shines highlight on health – WSVN 7News | Miami Information, Weather, Sports activities

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MIAMI BEACH, FLA. (WSVN) – Miami Beach officers don’t appear to be sweating the return of spring break.

A brand new PSA launched this week by the town says Miami Beach is match for enjoyable.

This yr’s video shines a highlight on health. Its premise revolves round a person who wakened from a 10-year coma anticipating to return to an older model of South Beach.

Instead, he’s pleasantly stunned to search out extra reps than regrets.

City officers say the video’s focus is a message that, whereas Miami Beach is open for enterprise, they’ll do issues the best method.

“Not just walk away, jog away, run away. It’s health and wellness themed, but Miami Beach is open for business, and we are going to do things the right way,” stated Miami Beach Commissioner Joseph Magazine.

“It shows our city what we are: we’re a law and order city, and you see that when he’s holding an open bottle, and the police tell him that he needs to remove that,” stated Miami Beach Mayor Steven Meiner.

The metropolis’s crackdown campaigns have seemingly been efficient. In 2025, officers reported fewer crowds and fewer chaos, a pointy distinction to previous years marked by shootings, stampedes, and curfews.

On Thursday, Miami Beach commissioners voted in favor of a proposal to loosen a few of the restrictions that had been in place in 2025, together with seashore closures and parking restrictions.

“We kept 90% of those measures. We made it a little easier for parking, moving some of the barricades to help our businesses,” stated Meiner.

One enterprise proprietor who attended the assembly stated he’s pleased with the choice as a result of he would somewhat have the wholesome folks than the unruly crowds.

“Well, I’m optimistic that we’re not going to have the lockdown that we’ve had in recent years, which is great,” stated Mitch Novick, proprietor of Sherbrooke Hotel.

The message this yr to these coming to Miami Beach: break a sweat!

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