You Could not Afford Nvidia’s Subsequent Gen GPUs, Even if You Wished Them

Are we truthfully upset that the tempo of tech product releases is slowing down? Nvidia might have already pushed again the launch of its next-generation RTX GPUs for PC gaming. The larger situation at play isn’t the lack of future graphics playing cards bearing minimal efficiency boosts. Even if it launched new playing cards, Nvidia isn’t doing something to maintain them reasonably priced.

On Thursday, The Information reported, primarily based on nameless sources, that Nvidia was scaling again plans for its consumer-end GPUs. The report claimed there have been three points at play. One, that Nvidia was delaying the launch of any of its “Super” RTX 50-series refreshes past 2026. Two, that Team Green was probably pushing the launch of the RTX 60-series GPUs—codenamed Rubin—into 2028. Finally, Nvidia is slicing manufacturing of its present 50-series GPUs.

It’s the final level that we needs to be most involved about. Nvidia has reiterated to Gizmodo that it was nonetheless transport “all GeForce SKUs” however blamed reminiscence provide for any present provide hiccups. What Nvidia just isn’t saying is it must make extra room for manufacturing of its AI coaching chips—the explanation the corporate has catapulted into essentially the most worthwhile enterprise on this planet.

Rumors swirled late final 12 months that Nvidia had initially supposed to launch the “Super” variations of its present GPUs, just like the RTX 5070 Ti and RTX 5080. CES 2026 got here and went with none peep of client information from the GPU maker. However, that timing would have been a fast turnaround in comparison with previous GPUs. Nvidia launched its earlier RTX 40-series in October of 2022, then pushed out the Super variations of these playing cards in January of 2024. Those GPUs included larger specs and decrease base costs than the earlier fashions and have been an all-around stable improve with elevated core counts and clock speeds. They had the added impact of decreasing prices for the unique 40-series as properly.

Nvidia doesn’t want players anymore

Prices of right this moment’s playing cards can’t presumably examine to simply two years in the past. The RTX 50-series launched with larger base costs than their earlier counterparts. Now, in 2026, you’ll be able to’t discover any 4K-ready GPUs, just like the RTX 5070 Ti and RTX 5090, for tons of and even 1000’s of {dollars} greater than their authentic producer instructed retail value (MSRP). If an RTX 5070 Ti prices greater than $1,000 whereas an RTX 5080 calls for $500 or greater than the unique value, what would including a Super variant really change?

It’s too early to be speaking in regards to the 60-series, anyway. In a video published late Thursday, dependable leaker Moore’s Law is Dead cited a number of nameless sources surrounding and inside Nvidia who claimed the corporate didn’t have concrete plans to push again the fabled Rubin GPUs previous 2027. If Nvidia goes to make any resolution to delay the launch, it’s going to probably occur nearer to the date of arrival.

It’s too early to inform how the RTX 60-series will shake issues up. Based on what we find out about Nvidia’s Vera Rubin AI coaching chips, which is our first glimpse of the “more efficient” next-gen GPU, it’s going to nonetheless demand a heap of VRAM for taking part in right this moment’s video games at larger resolutions. And it’s not simply reminiscence shortages impacting, however manufacturing scale. Nvidia CEO Jensen Huang told Taiwanese outlet UDN that TSMC might want to enhance manufacturing by 100% within the subsequent 10 years “just to meet Nvidia’s demand.”

A little bit greater than a 12 months in the past, Nvidia didn’t consider itself as a gaming firm. Nor is it a “technology company,” as Jensen put it in a 2025 Q&A. Nvidia is an AI firm. Anything associated to gaming and the “personal computer,” whether or not it’s GeForce, cloud streaming, DLSS, or its newfangled light-weight laptop computer chips, are outliers on Nvidia’s quarterly spreadsheets. If the AI bubble bursts, Nvidia ought to hope there are nonetheless sufficient players left who can afford no matter new, finally costly GPU comes their approach.