Bad Bunny’s Super Bowl Present Sparks 245% Surge in Puerto Rico Journey

Bad Bunny isn’t simply shaking up the Billboard music charts — he’s driving main journey developments, too. Following a standout halftime efficiency at this yr’s Super Bowl, flights to Puerto Rico and Latin America have skyrocketed, proving as soon as once more that popular culture and journey are intently intertwined.

According to information from Expedia shared with Billboard, flight searches for Puerto Rico elevated an astonishing 245% within the days following his halftime efficiency, as followers clamor for a style of the island’s tropical tradition, chart-topping music, and power showcased on one of many world’s largest phases.

“Pop culture has a real influence on where people choose to travel, and we’re seeing that play out in a big way this week,” Melanie Fish, vp of public relations at Expedia Group, tells Billboard. “After Sunday’s halftime performance, searches on Expedia for Puerto Rico and other key Latin American destinations skyrocketed as travelers looked to experience the energy they saw on stage for themselves. It’s a great example of how music and culture can inspire your travel plans, uncovering destinations you’ve never visited before.”

San Juan, Puerto Rico’s capital, noticed flight searches spike 240%, whereas Vega Baja — the artist’s hometown — skilled a jaw-dropping 1,450% improve in curiosity. Vega Baja, recognized for its serene seashores and coastal allure, has shortly turn into a sought-after vacation spot for vacationers hoping to attach with the famous person’s roots. (Note: Data based mostly on flight searches made on Expedia.com from Feb. 8 – 11 2026 in comparison with searches created from Feb. 8 – 11 2025, for stays anytime in these listed cities or nations.)

But the affect didn’t cease at Puerto Rico. This yr’s halftime present — celebrated for its illustration of a bevy of Latin American cultures — appeared to have a “halo effect” on journey to the broader area. Flight searches for Mexico surged by 210%, whereas Brazil and Colombia noticed will increase of 120%. Argentina additionally skilled a notable enhance, with searches leaping 70%.

Bad Bunny’s affect isn’t simply trending stateside — it’s driving curiosity in his upcoming worldwide tour locations, too, in keeping with Expedia information. Flight searches to London, the place he’ll carry out this June, spiked by 90%, whereas Madrid noticed a 20% enhance. Closer to residence, São Paulo searches rose 35% simply forward of his present there subsequent week. (Note: Data based mostly on flight searches made on Expedia.com from Feb. 8–11, 2026, in comparison with searches from Feb. 8–11, 2025, for live performance dates in every metropolis + 1 day earlier than to permit for journey.)

The famous person’s worldwide attraction extends past journey. During his halftime present, the Puerto Rican artist debuted the unreleased BadBo 1.0 “Resilience” footwear, a collaborative challenge with Adidas. Google searches for the futuristic, cream-toned sneakers spiked by 496% within the hours following the efficiency, in keeping with JD Sports. The firm additionally notes that “Bad Bunny style” searches skyrocketed by 1,284%.