New York’s Famed Balthazar Will get Makeover From Fashion Model Ami Paris

Welcome to the brand new Balthazar — for a month, anyway.

Ami Paris has revealed a month-long makeover of the famed French brasserie in New York’s SoHo neighborhood. Live now from Feb. 11 to March 11, the collaboration finds “Parisian flair” sprinkled with “the spirited energy of Manhattan” by customized branding and signature Ami touches all through the favored institution.

It is delivered to life by co-branding that’s designed to replicate the Ami Paris aesthetic on every part from espresso cups and placemats to postcards and even loaves of bread. There’s extra: The Balthazar bakery additionally options unique packaging, bespoke croissants and baguette holders.

A customized Ami Paris-branded cart may even be stationed in entrance of the close by Ami Paris retailer from Feb. 20-22, serving a curated choice of merchandise from the Balthazar bakery to native residents and passersby. It’s a neighborhood-friendly activation, too, as Balthazar (80 Spring St.) is simply three blocks away from Ami Paris’ Greene Street outpost.

The collaboration comes amid New York Fashion Week, when Balthazar turns into a hotbed of fashionistas and trade insiders. Established in Paris in 2011 by Alexandre Mattiussi, Ami is a luxurious style home for women and men. Per the model, Ami “approaches fashion in a relaxed and authentic way with stylish and comprehensive wardrobes composed of timeless basics,” primarily blurring “boundaries between casual and chic.” Mattiussi was additionally considerably of a wunderkind when he launched the home, as he was solely 30 years outdated on the time.

Meanwhile, Balthazar was based and is led by the famous restaurateur Keith McNally, whose steady of eating institutions has included Pastis, Minetta Tavern and The Odeon. Last 12 months, he printed a memoir, I Regret Almost Everything.

See beneath for contained in the Ami-flavored Balthazar.