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What can’t John Edelman do? Design-savvy with an innate enterprise sense, Edelman—who helmed trendy furnishings model Heller since 2022—makes his subsequent transfer, becoming a member of Haworth Lifestyle as President, North and South America. In his new function, Edelman will oversee operations for Cappellini, Cassina, Ceccotti, Poltrona Frau, and Zanotta, bringing a recent perspective and many years of experience within the American market.
At the identical time, Heller additionally joins the Haworth umbrella. Andrew McPhee, the model’s present chief working officer, will assume the chief function of normal supervisor as Edelman stays on as artistic director. “With our combined efforts and John’s creative vision, we can put Heller where it deserves to be,” states Franco Bianchi, President & CEO of Haworth. “We want lovers of Heller to know the brand is in good hands as Haworth will focus on providing the resources needed to grow and flourish.”
John Edelman On Italian Design, Business Strategy, and More
In appointing Edelman as President, North and South America, Haworth Lifestyle goals to localize its management and floor the Americas operations in institutional data. “We have 100 years of design excellence to our name but have always approached business with an Italian point of view. Bringing on an American executive like John is a pivotal next step in the evolution of Haworth Lifestyle,” shares says Dario Rinero, CEO, Haworth Lifestyle.

“John is one of, if not the most, knowledgeable leaders in our sector, which is why we approached him for this role. His expertise, design background and charismatic voice will help us adapt and serve the opportunities available in the Americas,” he continues.
For Edelman, who led Heller to win a number of Interior Design Best of Year Awards, the transfer serves as a fruits of his profession so far, from his household’s leather-based firm to Design Within Reach and, most just lately, Heller. “I met Franco and Dario years and years ago and we struck up a friendship,” Edelman shares, noting that there’s lengthy been a need to work collectively. “When I think about the vision Franco and Dario put together, creating this collection of brands that tells a unified story without losing the integrity of each brand, it’s extremely exciting,” he provides.
On a private word, Edelman recollects his mother and father sipping cocktails on Poltrona Frau’s Vanity Fair chairs of their house. “This role is a combination of people that I respect and product that I adore. If you combine those two things together, that’s an opportunity to create something where the sum is bigger than the parts,” Edelman says.
Edelman’s data of Italian design runs deep. Working alongside his father years in the past, Edelman ceaselessly visited leather-based tanneries in Italy, gaining a deep appreciation for Italian craftsmanship—and luxurious, which, he asserts, isn’t rooted in {dollars}, however in a imaginative and prescient. “Italian craftspeople understand inherently what luxury is supposed to be,” he shares, likening the idea to a tasty morning espresso sipped slowly. “I can tell that story and champion that history of craftsmanship, as well as the future of design.”
In his new function, Edelman sees a chance to nurture Haworth Lifestyle’s relationship between Italy and the Americas, making a extra unified presence for the gathering of manufacturers and easing the specification course of for designers. With a deep understanding of what design narratives resonate within the Americas, and why, the thought is that Haworth Lifestyle merchandise will reveal themselves to the best viewers. “Rather than pushing items into the U.S. market, we aim to have the U.S. market pull items from Europe,” Edelman explains.
Grateful to be working with Haworth Lifestyle, Edelman says he’s desperate to get began. “Every once in a while, you get in the right place, at the right time, with the right people and I think it’s recognizing those moments that change your life,” he shares. “This is a huge leap for me. Simultaneously, it’s a huge leap for Haworth Lifestyle—one with great opportunity—and it excites me to the core.”
Always the multi-hyphenate, Edelman, President of Be Original Americas—a corporation that goals to guard authenticity in design—sits on the Chilewich board of administrators and is govt chairman of Crypton Fabrics. He additionally serves on the board of Design Leadership Network and the board of trustees on the New York School of Interior Design.
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