Back in 2013, I ran a cell gaming advert community in India’s feature-phone period!! & found why most advert clicks did not convert. It was one thing very primary: Prepaid stability (sure, recharges) So…

Back in 2013, I ran a cell gaming advert community in India’s feature-phone period!!

& found why most advert clicks did not convert.

It was one thing very primary:

Prepaid stability (sure, recharges)

So, what we discovered was ~50-60% of customers clicking on paid recreation adverts didn’t have sufficient recharge stability to finish a ₹50 buy.

The billing web page would open, the transaction would fail, and advertisers paying per click on had been funding customers who did NOT have the flexibility to transact.

So we sat down with the telecom companions and rebuilt supply from scratch.

3 issues modified:

– adverts had been proven to customers with ample pay as you go stability or latest recharges.

– campaigns reached customers who might pay so conversion effectivity improved.

– advertisers now began paying increased CPCs for a similar.

To simplify it for you:

Reach individuals who pays → conversions rise → wasted spend falls.

But quick ahead to 2026, advert tech is infinitely extra superior but most digital campaigns nonetheless convert at solely 0.5–2%.

Crazy however why?

Because the blockers look trendy like weak intent, poor timing, fallacious cohorts however the structural downside hasn’t modified aka focusing on customers that may pay.

Clicks have all the time been straightforward to generate however clicks ≠ conversions.

Capability × intent × timing = income.