Building one other social platform unbiased of all of the others has been enjoyable. Last 12 months, I grew to become intentional about persistently posting on TikTok. I by no means shared my TikTok username on LinkedIn or… | Akosua Boadi-Agyemang

Building one other social platform unbiased of all of the others has been enjoyable.

Last 12 months, I grew to become intentional about persistently posting on TikTok. I by no means shared my TikTok username on LinkedIn or Instagram. No cross promotion. No redirects (until today). I merely needed to watch what viewers(s) the content material I used to be posting would earn.

As a storyteller and marketer, who’s developed viral social manufacturers and platforms for myself and ghostly for others… I used to be observing if consistency, rhythm, and powerful narrative alone might captivate individuals who had no prior context on my content material?

It did.

A unique viewers(s) shaped. People who weren’t already related to my profession, my community, or my ecosystem. They had been drawn in purely by the storytelling, the readability, learnings, clear takeaways, the humor and the sensation behind the message.

Avg. of minimal 20% engagement price. Minimum of 1M views each 28 days. Where typically, it’s double/triple that given quite a few movies over 1M+ sustaining a person video engagement price of ~40%+ on these 1M+ view vids.

This deepdive jogged my memory that nice storytelling travels by itself. It doesn’t want introductions. It solely wants intention, consistency, and reality.

There is one thing deeply fulfilling about constructing resonance from unfamiliarity.

💭 Do you cross promote your social handles and merge audiences? Or how do you go about it?
💭 What have your observations been?