Project B Faucets Style Industry Veteran William Kim as Chief Lifestyle Officer

Project B, an elite international girls’s and males’s basketball grand prix constructed for a brand new era of athletes and followers, right now introduced the appointment of William Kim as Chief Lifestyle Officer. In this strategic function, Kim will lead Project B’s premium life-style enterprise throughout merchandise, model collaborations, and cultural partnerships as Project B expands throughout Europe, Asia, and the Americas to create probably the most premium cultural platform in international sport.

“We are building a model designed for 2030 and beyond,” stated Kim. “It starts with creating exceptional products. We’re sourcing the highest quality natural fibers for every moment in an athlete’s day and offering those same collections to the broader fan community. From design to supply chain to final consumer experience, we are operating with the same discipline and control as a luxury house, overseeing product, distribution, and brand experience holistically.”

Kim will lead Project B’s international life-style technique, integrating sport, vogue, and group right into a unified identification centered on high quality and iconic design. He will oversee the event of high-quality efficiency attire for athletes utilizing pure fibers, elevated collections for followers, and model collaborations tied to host cities and culture-defining companions. He may also form an AI-driven commerce mannequin constructed for a streaming-first, social-native platform, guaranteeing that product, distribution, and model expertise function cohesively throughout markets.

“Basketball is culture,” stated Geoff Prentice, Co-Founder of Project B. “From day one, we are building a premium platform rooted in uncompromising quality. Our collections will be crafted from natural fabrics with no synthetics and no shortcuts, designed and developed in house so we control the standard end to end. William understands how to build brands that live beyond the game, and his global perspective and design sensibility will be instrumental as we scale.”

Kim brings in depth worldwide expertise in model constructing, retail innovation, and cultural technique, with a monitor report of elevating international companies on the intersection of sport, vogue, and client expertise. He beforehand served as CEO of Shinsegae International, CEO of Rapha, CEO of AllSaints, Global EVP at Samsung Mobile, SVP at Burberry, and held govt roles inside Gucci Group.

As Project B expands into key worldwide markets the appointment indicators the corporate’s dedication to constructing a worldwide cultural platform that can outfit gamers and followers in the perfect pure fibers and high-quality textiles.

About Project B

Project B is a worldwide sports activities platform constructed for gamers and followers. Starting with basketball, Project B is making a high-stakes, worldwide event circuit that includes the world’s prime males’s and girls’s gamers, competing in world-class cities throughout Asia, Europe, and the Americas. Designed for a streaming, social, and mobile-first world, Project B combines stay elite competitors with deep storytelling, reaching audiences globally.

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