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What to find out about First Fridays in downtown Phoenix
First Fridays on Roosevelt Row in downtown Phoenix have been a favourite approach for locals and guests alike to expertise the work of Arizona artists.
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- The world’s first Atari Hotel is deliberate for downtown Phoenix’s Roosevelt Row Arts District.
- The lodge will function 91 rooms, eating places, and occasion areas impressed by traditional video video games.
- Construction is slated to start in late 2026, with a possible opening in late 2028.
The developer bringing Mario Kart flats to Roosevelt Row has one other video game-themed landmark deliberate for the downtown Phoenix artwork district.
The world’s first Atari Hotel will debut in Phoenix, together with rooms, eating places and occasion areas impressed by traditional video video games. Developers acquired permission to make use of the Atari model from the gaming pioneers liable for Pong, Asteroids and Centipede, amongst many others.
“Atari Hotel is a first-of-its-kind, gaming-forward experience that will redefine what a hotel can be,” stated Sarah Doyle, director of communications for Visit Phoenix. “As Phoenix continues to establish itself as a leading tech hub, this groundbreaking concept aligns perfectly with the city’s culture of innovation.”
Construction on the $125 million lodge hasn’t began but, however Jordan Taylor, co-founder of Atari Hotels and Intersection Development, stated it may start as quickly as late 2026. That would put the lodge on monitor for a late 2028 debut.
Taylor’s group thought-about a location for an Atari Hotel in Las Vegas, however these plans have been canceled, they usually turned their focus to opening in Phoenix as a substitute. Other places may open sooner or later, he stated.
Where is Atari Hotel?
Atari Hotel can be positioned on 840 North Central Avenue in downtown Phoenix’s Roosevelt Row Arts District. The lodge will occupy 46,000 sq. ft of land that Taylor’s group bought in December 2023.
It can be a few half-mile from Rainbow Road Apartments, impressed by the well-known psychedelic monitor within the Mario Kart video games, positioned on the intersection of North First and East Portland streets.
Taylor’s firm, Intersection Development, which is able to develop the Atari Hotel, was additionally concerned within the growth of Rainbow Road Apartments. The 36-unit complicated opened just lately and is greater than 25% occupied, Taylor stated.
What’s within the Atari Hotel in Phoenix?
Atari Hotel’s providing assertion to buyers, filed in December 2025 with the Securities and Exchange Commission, included particulars in regards to the lodge and photograph renderings exhibiting what it’s going to seem like when accomplished.
The lodge could have 91 rooms, together with 19 suites. The breakdown of the forms of rooms — 19 suites and 72 rooms — was an intentional nod to 1972, the yr Atari was based, Taylor stated.
The Phoenix Atari Hotel will embrace two flooring of eating places, with paperwork suggesting informal eating, fantastic eating, pool bars and “immersive” consuming and eating choices primarily based on Atari’s video games. Taylor stated one of many lodge’s eating places can be like “a steakhouse in ‘The Matrix’,” and there can be an adults-only speakeasy referred to as Rated M, whose title is impressed by the online game ranking equal to the R ranking for motion pictures.
There can even be a sports activities and gaming viewing lounge, plus reward outlets and merchandise stalls promoting souvenirs, clothes, collectibles and video games.
One of Atari Hotel’s key options is a multipurpose venue that can host gaming occasions, esports competitions, meet and greets with gaming streamers and live shows from digital dance music artists. Taylor advised Vegas-style residencies with streamers can be attainable.
The objective of getting occasions on the lodge is to attract locals who need to expertise the lodge with out reserving a keep, he stated.
Where is the Atari Hotel in Las Vegas?
Plans for an Atari Hotel in Las Vegas have been scrapped due to points with the location they have been contemplating, Taylor stated.
Atari Hotels confirmed in January that the Vegas venture was canceled, that means Phoenix will get the world’s first Atari Hotel.
“The original announcement was in Phoenix,” Taylor stated. “We have since moved on from that location (in Las Vegas) and focused on bringing that energy to our own backyard.”
He left the chance open for Atari Hotels in Vegas and different cities sooner or later.
Is the Atari Hotel nonetheless being constructed?
Construction hasn’t began on the Atari Hotel in Phoenix, but it surely’s scheduled to start close to the top of 2026, Taylor stated.
Photo renderings of the lodge present home windows formed like Tetris blocks and a purple three-pronged decoration alongside the primary tower designed to resemble the Atari emblem.
Other renderings present a row of arcade video games and shows of characters from video games like Missile Command within the foyer and a gaming setup with a number of TV screens in a visitor room.
Taylor thinks that Phoenix’s embrace of expertise and innovation — evident partly by a semiconductor business that helped pave the way in which for Phoenix to get two nonstop Taiwan flight routes — makes an Atari-themed lodge an excellent match for town.
“We loved the idea of bringing (Atari) into a physical space and hotel-type environment,” he stated.
What is Atari?
Atari was based in 1972 and closely influenced the fashionable online game business. It developed each the primary commercially profitable online game, the two-dimensional desk tennis simulator Pong, and the primary dwelling online game console, the Atari 2600. Steve Jobs and Steve Wozniak labored on Breakout for Atari earlier than co-founding Apple.
The firm’s most profitable sport was 1979’s Asteroids, the place gamers management a spaceship navigating an asteroid discipline. It was aggressive with Midway Games’ large hit Space Invaders upon its launch.
Atari has additionally printed well-liked video games from different corporations, comparable to Namco’s Pac-Man and Midway’s Mortal Kombat.
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Michael Salerno is an award-winning journalist who’s lined journey and tourism since 2014. His work as The Arizona Republic’s client journey reporter goals to assist readers navigate the stresses of touring and get one of the best worth for his or her cash on their holidays. He may be reached at [email protected].
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