Wedding pictures firm accused of defrauding $750k from clients

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A North Carolina wedding ceremony pictures enterprise faces a lawsuit after the state lawyer basic’s workplace stated it obtained 166 complaints and documented about $750,000 in losses.

Attorney General Jeff Jackson’s workplace introduced the lawsuit towards Holly Christina Scott Ayscue, Christopher Owen Ayscue, and their wedding ceremony pictures firm, Holly Christina Photography, in a Tuesday, Feb. 24, press launch. The enterprise is accused of deceptive and defrauding brides, {couples} and their households.

“This photographer left engaged couples and newlyweds stranded without a wedding photographer, without refunds, and without memories from one of the most important days of their lives,” Jackson stated in a written assertion. “Even before they shut down, they were deceiving customers to maximize their own profit. We’re taking them to court to get justice for these brides and grooms.”

The lawyer basic’s workplace accuses Holly Christina Photography of amassing half or full cost for picture and video companies, then failing to supply all of the promised companies or doing not one of the work in any respect.

The Department of Justice stated that of the 166 complaints obtained, not less than 92 shoppers requested refunds and haven’t obtained them, not less than 38 shoppers obtained solely a sneak peek of their photographs and never their full gallery, and not less than 35 shoppers obtained solely the uncooked, unedited {photograph} and video information.

The grievances continued, with the corporate additionally accused of double- or triple-booking weddings on not less than 60 dates, together with two cases through which 5 weddings have been scheduled in a single day. The lawyer basic’s workplace stated clients generally obtained backup photographers on the day of the occasion with out prior approval.

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Dozens of shoppers additionally stated they felt pressured to guide companies with the corporate, with the house owners claiming they’d just one “last spot” obtainable, based on the state.

The enterprise abruptly shut down Jan. 25, 2026, though the lawyer basic’s workplace claims the corporate continued to solicit and settle for cash from clients into early January. A put up on Holly Christina Photography’s Facebook web page cited “unforeseen circumstances” for shutting down.

“Due to unforeseen circumstances, we are no longer able to continue providing photography or videography services,” the web site stated. “No new bookings are being accepted, and all business operations are in the process of being formally closed.”

On Jan. 19, lower than every week earlier than closing, a Facebook put up on the corporate’s web page stated Holly had been hospitalized twice, resulting in “disrupted communication.”

“We sincerely apologize for the silence and any concern this may have caused,” the put up stated partially. “We want to share that all scheduled weddings have continued to be covered. While we are behind on edits, we are actively working through the backlog.”

The lawyer basic’s workplace stated not less than 24 {couples} with weddings lower than 90 days away have been left scrambling after Holly Christina Photography’s closure “without any assistance or refunds.”

Attorney General Jackson’s workplace stated he’s looking for a preliminary injunction, a everlasting injunction, restitution for victims and civil penalties.

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