Meghan’s way of life model ‘ready to stand on its own’ as Netflix partnership ends

The Duchess of Sussex’s way of life model is “ready to stand on its own” after its partnership with Netflix ended, in line with a spokesperson for Meghan.

The streaming agency had partnered with Meghan’s jam-selling enterprise As ever when it launched final yr.

Figures confirmed earlier this yr that the Duchess’s Netflix present didn’t crack the highest 1,000 most-watched programmes on the platform.

The second instalment of With Love, Meghan was the 1,124th most-watched present between July and December 2025, with two million views, in line with information launched by Netflix.

A spokesperson for As ever stated: “As ever is grateful for Netflix’s partnership through launch and our first year.

“We have experienced meaningful and rapid growth and As ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”

Netflix’s assertion stated: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life.

“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

Meghan and the Duke of Sussex signed a contract considered price greater than 100 million US {dollars} (£74 million) with Netflix after quitting as senior working royals in 2020.

They additionally signed a first-look deal for movie and tv initiatives, that means that Netflix would have the primary possibility on Harry and Meghan’s initiatives with their Archewell manufacturing firm.

The first sequence of With Love, Meghan launched on Netflix in March 2025 and coincided with the disclosing of As ever, along with her first merchandise, together with her raspberry jam, repeatedly promoted all through the present.

Among the merchandise on the agency’s web site are honey and tea units, jam units and a candle for 64 US {dollars} (£48).