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Shipments of discrete graphics playing cards for desktop PCs final 12 months have been the second highest on this decade and elevated by almost 10 million models to round 44.28 million in 2025 in comparison with 2024, in line with Jon Peddie Research. However, the overwhelming majority of graphics boards bought final 12 months carried a GeForce GPU from Nvidia, whereas gross sales of AMD Radeon-badged playing cards hit an all-time low, based mostly on information from JPR.
“The AIB market, largely supported by gamers, is being squeezed from the bottom by powerful new notebooks and CPU integrated graphics, and from the high end by rising pricing due to competition (supply and demand), memory prices, and Trump administration tariffs that bounce around,” defined Dr. Jon Peddie, president of Jon Peddie Research.
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When it involves market share, Nvidia dominated the market all through the entire of 2025 because it entered the 12 months with a 92% share in Q1 and exited the 12 months with a 94% share in This fall (gaining 1.6% within the fourth quarter alone). By distinction, AMD shipped 8% of graphics playing cards within the first quarter of 2025 because it was on the point of launch its Radeon RX 9000-series GPUs and exited the 12 months with a 5% share in This fall as these merchandise did not garner recognition among the many audience, maybe attributable to scarce availability at really helpful costs early within the lifecycle.
A 5% share of the desktop AIB market is the bottom share that AMD or ATI Technologies has ever had. The firm can, in fact, boast of a big share of the built-in GPU market, as almost all Ryzen processors for desktops carry an iGPU, however that is a completely completely different market that’s far much less loyal or profitable than the marketplace for standalone graphics playing cards for desktops.
As Nvidia was gaining market share all through 2025, whereas AMD was shedding it, the corporate’s unit shipments additionally dropped from 0.74 million within the first quarter to 0.57 million models within the fourth quarter. Again, promoting 570,000 graphics playing cards in 1 / 4 is the bottom end result for each AMD and its predecessor, ATI.
When it involves Intel, though the corporate launched some new Arc graphics playing cards based mostly on the Battlemage structure, they have been principally focused at choose niches, which is why Intel has not gained any market share in 2025.
Due to constrained provide of GPUs, excessive GDDR reminiscence costs, and geopolitical uncertainties, the market of graphics playing cards for desktops will decline by 10% year-over-year, in line with Jon Peddie Research.
“Customers who would, and in some cases should, be replacing their PCs and AIB are holding off,” Peddie added. “We think because of these unstable conditions, the PC and AIB market will decline almost 10% in 2026.”
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