Dave & Buster’s Identify-Checks ‘WTF’ With ‘What The Fun’ Model Platform 03/10/2026

 
Dave & Buster’s has launched a
new nationwide model platform it hopes will depart prospects saying “WTF?”

The eatertainment model this week rolls out “What the Fun,” a brand new platform and marketing campaign that
goals to “redefine what spontaneous entertainment looks like today.”

The marketing campaign facilities across the model’s largest worth supply ever: the brand new 60 Day Unlimited Play Pass,
which provides Dave & Buster’s loyalty members limitless gameplay for 2 months for a $60 upfront price. There are additionally upgrades, to a deluxe ($99.99) which ups the meals and beverage low cost to
15% and allows the go holder to earn as much as 1,000 tickets per week. The premium go ($119.99) offers 25% off meals and drinks and as much as 2,000 tickets per week.

The marketing campaign launches with a
new :30 spot, seen here, thatdepicts a pair at a fuel station spying a billboard touting the brand new 60-day go. They
proceed to Dave & Buster’s, having fun with varied video games together with some wholesome competitors with different prospects of all ages.

“’What the Fun’ is constructed round these
unexpectedly epic moments that occur when individuals present up and play,” stated Melissa Powers, vice chairman of promoting at Dave & Buster’s, in a press launch. “We paired it with a
‘what the fun’ type of supply —limitless play for simply $1 a day —as a result of the worth needs to be simply as headline-worthy because the expertise.”

The marketing campaign runs throughout
nationwide linear TV, CTV and main streaming platforms, in addition to digital, social and out-of-home executions.