Take a look at Sidekick and put together for upcoming program milestones

Posted by Maru Ahues Bouza, PM Director, Games on Google Play

Last September, we shared our imaginative and prescient for the way forward for Google Play Games grounded in a core perception: one of the simplest ways to drive your recreation’s success is to ship a world-class player experience. We launched the Google Play Games Level Up program to acknowledge and reward nice gaming experiences, whereas offering you with a strong toolkit and new promotional alternatives to develop your video games.  

The momentum since our announcement has been extremely optimistic, with greater than 600 million players now utilizing Play Games Services each month. Developers are additionally discovering success, with one-third of all recreation installs on the Play Store now coming from editorially-driven natural discovery. In truth, in 2025, Level Up options have pushed over 2.5 billion incremental acquisitions for featured video games, along with a mean uplift of 25% in installs in the course of the that includes home windows.   

Today, we’re inviting you to start out testing Play Games Sidekick to maintain your gamers within the motion, sharing new Play Console updates to optimize your attain, and serving to you put together for our upcoming program milestones.

Boost retention and immersion with Play Games Sidekick

Play Games Sidekick is a useful in-game overlay that offers gamers immediate entry to related gaming data—like rewards, affords, achievements, and quest progress— maintaining them immersed whereas driving greater engagement for builders.  It serves as a seamless bridge to the extremely seen “You” tab, connecting your recreation to 160 million month-to-month lively customers already partaking there and doubles as an lively gaming companion that enhances the participant expertise with useful, AI-generated Game Tips.