Academy Sports + Outdoors Unveils New Model Id Centered on Households, Fun, and Shared Experiences

“Fun Can’t Lose” represents Academy’s heritage whereas elevating how the corporate reveals up for purchasers, Team Members, and communities throughout 21-state footprint, and past

KATY, Texas, March 13, 2026 — Academy Sports + Outdoors (“Academy”) (Nasdaq: ASO), a number one full-line sporting items and outside recreation retailer, introduced in the present day the evolution of its model positioning to higher replicate its dedication to supporting households, accessibility to sports activities and the outside, and the idea that essentially the most significant wins occur past the scoreboard.

Centered round the concept that “Fun Can’t Lose,” the model refresh comes at a pivotal second for Academy as the corporate continues to develop its footprint and deepen its reference to prospects. It additionally emphasizes the corporate’s customer-first imaginative and prescient whereas reinforcing clear differentiation in a aggressive market. The refreshed identification builds on Academy’s heritage, translating iconic model components right into a scalable system designed to assist the corporate’s continued progress.

“We wanted the identity to feel unmistakably Academy,” mentioned Chad Fox, Executive Vice President and Chief Customer Officer at Academy Sports + Outdoors. “By drawing from our past and the red, white stripes historically found on our buildings, we were able to honor our history while modernizing how the brand shows up today.”

As a part of the model identification refresh, Academy is elevating its iconic pink, white, and blue colour palette, strengthening model recognition whereas honoring its heritage. The colours deliver renewed vitality and modernize the model whereas staying true to the values prospects know and belief. The result’s a model that feels acquainted but present, grounded in its 87-year historical past whereas reflecting how households reside and play in the present day. The refreshed model will roll out throughout promoting, shops, and packaging, making a extra constant and related buyer expertise.

Academy stays dedicated to delivering the right combination of enjoyable, worth, and a fantastic assortment to assist households make reminiscences collectively on and off the sphere.

About Academy Sports + Outdoors
Academy is a number one full-line sporting items and outside recreation retailer within the United States. Originally based in 1938 as a household enterprise in Texas, Academy has grown to greater than 300 shops throughout 21 states and counting. Academy’s mission is to offer “Fun for All” and Academy fulfills this mission with a localized merchandising technique and worth proposition that strongly connects with a broad vary of customers. Academy’s product assortment focuses on key classes of outside, attire, sports activities & recreation and footwear by way of each main nationwide manufacturers and a portfolio of personal label manufacturers. For extra info, go to www.academy.com.

Forward Looking Statements
This press launch accommodates forward-looking statements throughout the that means of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based mostly on Academy’s present expectations and aren’t ensures of future efficiency. Forward-looking statements are normally recognized by or are related to such phrases as “intends,” “will,” “plan,” “believe,” “expect,” “may,” and/or the negatives or variations of those phrases or related terminology. Actual outcomes could differ materially from these expectations as a result of adjustments in world, regional, or native financial, enterprise, aggressive, market, regulatory and different elements, lots of that are past Academy’s management. Important elements that might trigger precise outcomes to vary materially from these within the forward-looking statements are set forth in Academy’s filings with the U.S. Securities and Exchange Commission (the “SEC”), together with Academy’s Annual Report on Form 10-Ok beneath the caption “Risk Factors,” as could also be up to date now and again in our periodic filings with the SEC. Any forward-looking assertion on this press launch speaks solely as of the date launched. Academy undertakes no obligation to publicly replace or revise any forward-looking assertion, besides as could also be required by any relevant securities legal guidelines.

Media Contact: 
Selena Mejia, Sr. Manager of External Communications, [email protected]