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Keep scrolling for the complete breakdown of the best mascaras—from brands like Ilia, Maybelline, L’Oréal, and Tower 28—plus the key tips to know before you add a new tube to your cart (or your makeup bag).
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One Cosmo editor says: “I’ve gone through so many tubes of this mascara, I can’t even conjure up an appropriate number. It’s just the simplest, most reliable mascara I’ve ever tried. It never lets me down in the length department, is easy to remove, holds a curl for hours, and doesn’t make my lashes feel dry and clumpy. I always have at least one—if not five—in my stash at all times.”—BETH GILLETTE, BEAUTY EDITOR
Why we love it: Loved by Sabrina Carpenter, this lengthening mascara is a huge hit amongst our team for its long wear and sensitive-eye friendly formula.
READ OUR FULL REVIEW
Features at a Glance
| Benefits | Lifting, lengthening, separating |
| Shades | 2 (black and brown) |
| Waterproof? | No |
One Cosmo editor says: “My first impression was the precision of the wand—it separates my lashes really nicely, which is one of my biggest qualms when judging a formula. There’s nothing I hate more than clumps and chunks. It also adds tons of length and volume with just a few swipes, as you can see below, making it ideal for my everyday 10-minute makeup routine before work. And as a beauty editor with many events, from early breakfast meetings to late-night dinners (plus the office in between), the Cloud Mascara lasts until the very end of my long days without flaking.”—JASMINE HYMAN, ASSISTANT BEAUTY EDITOR
One Cosmo editor says: “If you’re a brown mascara lover who wants to add both volume and length to your lashes (many formulas make you sacrifice one for the other), I cannot recommend this mascara enough. It doesn’t flake or smudge even when my eyes are tearing from NYC’s frigid winds. Plus, it separates my lashes so nicely and is a true brown that isn’t too harsh on my lighter color eyes.” —JH
One Cosmo editor says: “I’ve really been enjoying this mascara. I love how it looks when applied with a lighter hand—it just gives me super glossy, long lashes. I also like how the buildable, unclumpy formula can create a more dramatic look if desired. However, if you need something built for the elements or a subtler shade for your lash color, this might not be the fit for you. Overall, I think of it a lot like the Prada nylon re-edition shoulder bag. It’s sleek, classic, versatile, but still a luxury— and it looks most iconic in black.”—SAM NEIBERT, CONTRIBUTING BEAUTY WRITER
Pros
- The least expensive mascara we tested
- Doesn’t smudge or flake in my experience
Cons
- Some reviewers didn’t love how crunchy it made their lashes feel
Why we love it: My broke college self could really only afford this mascara, but it wasn’t a prob because it’s legit so good. Even now, when I have a drawer filled with expensive mascaras, I often reach for this formula, because it’s so reliable. It makes my lashes look long and thick, but the best part is that it legit does not smudge or flake. I mean, just read through the 245,000+ five-star reviews and try not to be influenced.
| Benefits | Lengthens and volumizes |
| Shades | 2 (black and brown) |
| Waterproof? | No |
One Cosmo editor says: “Out of all the affordable mascaras I’ve tried, Essence’s def take the cake. Whether I want length, volume, a tint of brown, or literally anything else, I can snag an Essence mascara that gets the job done for less than $5.”—JH
Pros
- Double-sided brush offers both long and short bristles
Cons
- A lot of testers say the scent is a bit overpowering
Why we love it: If you’re looking for a mascara that lifts, lengthens, holds a curl, and separates your lashes, this is your MVP. The dual-sided wand has staggered bristles on one side to help you really load up your lashes, along with long, comb-like teeth on the other side so you can brush out any clumps while defining each lash. Oh, and the formula—like all Ilia products—is clean, eco-friendly, cruelty-free, and made without potentially sketch ingredients.
Glowing customer review: “Holy grail mascara! Incredible volume and length—no need to worry about clumping or flaking.“
| Benefits | Lifts, lengthens, curls, separates |
| Shades | 2 (black and brown) |
| Waterproof? | No |
One Cosmo editor says: “On my brown mascara journey I’ve tested a ton of formulas, and Ilia’s is a total standout. It’s the same buildable, non-clumpy, and long-lasting Limitless Lash formula I’ve used and loved for years, but now in a chocolatey brown hue that’s ultra flattering. This is definitely a soft-lash mascara, so don’t expect anyone to think you’re wearing extensions or falsies after applying it…but that’s exactly why I like it. It’s fairly effortless as far as eye makeup goes, and gives your lashes a little extra something without being too in your face, which is in line with my personal makeup style these days.”—LAUREN BALSAMO, BEAUTY DIRECTOR
Pros
- Instantly makes my eyes look more awake
- Easy to remove in my experience
Cons
- A few reviewers said it clumped their lashes together (but legit never does this to me, TBH)
Why we love it: I truly cannot stop raving about this mascara to every single person I meet. If you compliment my lashes, odds are, I’m gonna go on a whole diatribe about how this is the reason and why everyone needs it. So, it’s no wonder it’s totally blown up on TikTok. This mascara gives my lashes a fanned out, voluminous look without causing any clumps. Instead, it leaves my lashes defined and separated, making my eyes look wide and awake.
| Benefits | Lengthens, fans out, volumizes, defines |
| Shades | 1 (black) |
| Waterproof? | No |
One Cosmo editor says: “Hands down, this is the best Benefit mascara, and dare I say, my favorite mascara ever. I feel so confident whenever I wear this one because it makes my eyes look so awake and bright.”—BG
Pros
- Actually curls my lashes (and holds the curl all day long)
- Vegan formula that’s safe for sensitive eyes and contact wearers
Cons
- Flakes a lil bit, per my experience
Why we love it: This mascara is so good at curling lashes that you can actually ditch your eyelash curler altogether. In fact, the formula uses a polymer that’s often used in curly hair products that helps define your lashes and add hold for an all-day curl, plus it’s loaded with nourishing castor oil and panthenol to keep your lashes silky soft.
One Cosmo editor says: “My lashes are extremely fine and thin, meaning they’ve gotta be curled to look even remotely good generally. But turns out, with this mascara, I can skip a lash curler altogether.”—BG
| Benefits | Lengthens, curls, lifts |
| Shades | 2 (black and brown) |
| Waterproof? | No |
Pros
- Testers love how it didn’t flake throughout the day
Cons
- Dries quickly, which makes it difficult to layer on multiple coats
Why we love it: FYI: Tubing mascaras wrap each lash in tube-like polymers to create extra thickness and length that still looks super natural. It sounds strange, but trust me when I say it works so well and honestly holds up better than my traditional mascaras. Wriggle the wand through your curled lashes, and work quickly, since it dries fast to prevent flaking.
One Cosmo editor says: “Formulated with polymers that give a super long-lasting and lengthening effect, this tubing mascara is one of my all-time favorites for extra-long lashes that don’t smear or run.”—LB
| Benefits | Volumizes, lengthens, curls |
| Shades | 2 (black and brown) |
| Waterproof? | No |
Pros
- Makes my lashes look the longest of any other mascara I’ve tested
- Tubing formula is easy to remove
Cons
- Doesn’t add volume in my experience
Why we love it: This mascara went viral years ago for how long it made people’s lashes, and I somehow evaded the hype… until recently when I finally gave in. Truly, I get why it’s called lash extensions in a tube. When I layer this on my lashes, it’s like they double in length with every coat. Plus, it’s also made with sensitive eyes in mind (AKA without synthetic fragrance)—Cosmo staffers who wear contact lenses swear by this stuff.
However, be aware this doesn’t create a ton of volume. So if you prefer thick, voluminous, heavy-looking lashes, you prob won’t like this. Instead, this makes my lashes practically touch my eyebrows, separating and defining each one.
One shopper says: “This is hands down the best mascara I have ever used. My lashes have never looked longer. It goes on cleanly and comes off easily. I’m telling all my friends about it.”
| Benefits | Lengthens and defines |
| Shades | 6 (black, brown, navy, purple, green, pink) |
| Waterproof? | No |
Pros
- Waterproof formula doesn’t totally dry out your lashes in my experience
- Doesn’t smudge or flake while swimming (I can attest)
Cons
- Testers said the formula takes longer than usual to set
Why we love it: Struggle with sparse lashes? This cult-favorite formula has an hourglass-shaped wand that separates and curls each lash, giving even the sparsest of lashes extra volume and length. The result? An intense finish for a doe-eyed look. But the best part is that the waterproof formula is going to last you all day, yet is gentle and easy to remove—in other words, you won’t be stuck scrubbing your lashes with soap in the PM.
One shopper says: “If you are like me—a contact lens-wearing, allergy-sufferer with runny eyes—then you know that most mascaras don’t stay in place, but this one really does. It’s totally waterproof!”
| Benefits | Volumizes, defines |
| Shades | 1 (black) |
| Waterproof? | Yes |
Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you “have to try.” Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair ‘do every few months.
Siena Gagliano is the associate editor at Cosmopolitan, where she primarily covers beauty, fashion, travel, and lifestyle. Wanna know how to get the best brows of your life? gotchu. What about how to find the best fashion deals of the season, the softest sheets on the market, or exactly how to use retinol without irritating your skin? Check, check, and check. Before joining Cosmopolitan, Siena was a writer at Bustle and several other media outlets. As her 2024 goal, she has vowed to find the best (extra) dirty martini NYC has to offer—and yes, that means ~attempting~ to try every cute cocktail spot in the city (hit her up with some recs, pls). Follow Siena on Instagram for a behind-the-scenes look at that magazine life.
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This web page was created programmatically, to learn the article in its authentic location you possibly can go to the hyperlink bellow:
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