Berentzen-Gruppe Aktiengesellschaft: JUMA Recharge+ – Berentzen Group launches purposeful life-style drink | Corporate

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                                                                                            Press Release No. 6/2026

JUMA Recharge+
Berentzen Group launches purposeful life-style drink

Haselünne, March 19, 2026 – Vivaris Getränke GmbH & Co. KG, a subsidiary of Berentzen-Gruppe Aktiengesellschaft, is coming into the purposeful drinks market with the JUMA model. This marks a primary milestone for the Berentzen Group within the implementation of its new company technique BERENTZEN EVOLVE 2030.

“Functional drinks are currently among the most dynamic categories in the Non-alcoholic Beverages sector. We are delighted to purposefully harness this potential with JUMA,” explains Oliver Schwegmann, CEO of the Berentzen Group, including: “By acquiring the JUMA brand, we are strategically expanding our portfolio in an attractive, high-growth category and thereby further developing our Non-alcoholic Beverages division.”

At the center of the market launch is JUMA Recharge+, a tea-based, purposeful hydration drink that mixes electrolytes with nutritional vitamins and caffeine, while containing no sugar. The drink is accessible in two flavours: Lemon & Lime and Peach & Hibiscus. “As an energy tea, JUMA Recharge+ is the alternative to traditional energy drinks. Our aim with functional lifestyle drinks was to deliver not only a functional benefit but also the promise of pleasure that the Berentzen Group has always stood for. This is what makes JUMA unique in the market environment,” explains Schwegmann. JUMA Recharge+ is aimed primarily at an lively, city goal group that desires to flexibly mix sport, on a regular basis life and life-style.

JUMA can be breaking new floor on the German market with its packaging idea: the product is bottled in an aluminium bottle with a screw cap, making it simple to reseal. “This packaging is particularly practical to use, and, like a standard aluminium can, is 100 per cent recyclable and subject to the same deposit scheme,” says Schwegmann.

The JUMA model has been acquired by food42morrow GmbH. The product itself has been additional developed by the Berentzen Group. JUMA Recharge+ will likely be accessible in its new type from May 2026. The RRP will likely be €1.79 per 380ml.

The entry into the purposeful drinks market is a key element of the BERENTZEN EVOLVE 2030 company technique, which was introduced in November 2025. With this technique, the Berentzen Group goals, amongst different issues, to additional develop its model and product portfolio, faucet into new consumption events and venues, and capitalise on development alternatives in enticing classes.

JUMA Recharge+

About the Berentzen Group:

The Berentzen Group is a contemporary, progressive beverage firm with a historical past relationship again greater than 260 years. Broadly positioned within the segments of Spirits, Non-Alcoholic Beverages, and Fresh Juice Systems, the Group at this time develops, produces, and markets beverage ideas for a variety of client wants, together with spirits, mineral water merchandise, gentle drinks, and fruit presses for fresh-squeezed orange juice. With well-known manufacturers like Berentzen, Puschkin, Mio Mio, and Citrocasa, in addition to modern private-label merchandise, the Berentzen Group is current at this time in additional than 60 international locations of the world. The shares of Berentzen-Gruppe Aktiengesellschaft (ISIN DE0005201602) are listed on the Regulated Market (General Standard) of the Frankfurt Stock Exchange.

Further data is accessible at:

Berentzen-Gruppe Aktiengesellschaft
Thorsten Schmitt

Director Corporate Communication & Strategy

Tel. +49 (0) 5961 502 215

[email protected]

www.berentzen-gruppe.de