Hilton Announces Exclusive Agreement with YOTEL to Expand Global Footprint in Lifestyle Segment

Hilton Announces Exclusive Agreement with YOTEL to Expand Global Footprint in Lifestyle Segment

• Independent, design-led YOTEL model features attain via Hilton’s international distribution platform

• Hilton Honors members acquire entry to a smooth, modern new technique to keep

• YOTEL would be the first unbiased model as a part of newly established Select by Hilton model

Hilton (NYSE: HLT) at the moment introduced an unique settlement with YOTEL that can present company one more technique to keep throughout the hospitality chief’s rising international portfolio. With extremely environment friendly resorts in city markets, YOTEL has pioneered methods to satisfy altering visitor wants via stays that characteristic good room design, and intelligent tech-enabled options.

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YOTEL Boston

The franchise settlement with YOTEL expands Hilton’s community, filling a definite buyer want within the rising way of life section in a way in keeping with its confirmed asset-light mannequin. YOTEL will proceed to independently handle and license its model at 23 resorts throughout 10 nations, with a purpose of greater than tripling its portfolio within the coming years.

YOTEL would be the first model within the newly established Select by Hilton. Select by Hilton is designed to develop right into a model that creates new methods to remain for company, with the belief, confidence, and perks they anticipate from Hilton. High-quality, established lodge manufacturers that be a part of Select by Hilton will retain their very own id and model administration whereas they hook up with the award-winning Hilton Honors loyalty program and luxuriate in the advantages of Hilton’s superior distribution and know-how platforms.

Launched in London in 2007, YOTEL has prolonged its modern model to resorts in key markets like New York, Tokyo, Amsterdam, Glasgow and Singapore with good, environment friendly room designs that characteristic the YOTEL SmartBed™, which may remodel from a flatbed to a settee with the contact of a button, and tech-forward options like automated baggage storage.

“The addition of YOTEL to Hilton’s network is the latest example of our commitment to capital efficient growth through a relationship that is both complementary to our existing brand portfolio and offers guests thoughtfully designed, sleek new ways to stay with Hilton in key urban locations around the world,” stated Christian Charnaux, government vp and chief growth officer, Hilton. “This agreement further strengthens our network effect by connecting a beloved independent brand like YOTEL into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique.”

The Hilton model will increase visibility and demand for YOTEL with out altering the expertise that defines YOTEL’s model, which is able to proceed to function with the identical high quality, clever design, and repair model.

“Hilton brings unmatched global distribution and loyalty scale to our brand and business,” stated Phil Andreopoulos, chief government officer, YOTEL. “YOTEL’s relationship with Hilton allows us to expand our reach while staying true to who we are. What changes for YOTEL is access – not identity – in a capital-light, and scalable way.”

Once built-in into Hilton’s community, Hilton Honors members staying at taking part YOTEL properties will get pleasure from the advantages of Hilton Honors, the award-winning visitor loyalty program for Hilton’s world-class manufacturers. The practically 250 million Hilton Honors members who guide immediately via most popular Hilton channels have entry to prompt advantages and contactless know-how completely via the industry-leading Hilton Honors app.

The first resorts are anticipated to be out there for reserving via Hilton channels later in 2026.

About Hilton

Hilton (NYSE: HLT) is a number one international hospitality firm with a portfolio of 27 world-class manufacturers comprising greater than 9,100 properties and over 1.3 million rooms, in 143 nations and territories. Dedicated to fulfilling its founding imaginative and prescient to fill the earth with the sunshine and heat of hospitality, Hilton has welcomed over 4 billion company in its greater than 100-year historical past. Named because the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton goals to create one of the best tradition for its 500,000 crew members around the globe. Hilton has launched industry-leading know-how enhancements to enhance the visitor expertise, together with Digital Key Share, automated complimentary room upgrades and the flexibility to guide confirmed connecting rooms. Through the award-winning visitor loyalty program Hilton Honors, the practically 250 million Hilton Honors members who guide immediately with Hilton can earn Points for lodge stays and experiences cash cannot purchase. With the free Hilton Honors app, company can guide their keep, choose their room, test in, unlock their door with a Digital Key and take a look at, all from their smartphone. Visit stories.hilton.com for extra data, and join with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

About YOTEL

YOTEL is a world lodge group with 23 properties in sought-after places. YOTEL exists so company sleep higher, transfer sooner and benefit from the vacation spot extra. From buzzing cities to bustling airports, YOTEL guarantees the posh of time, the entry of sensible places and the enjoyable of discovery. Every keep.

Headquartered in London, the group’s portfolio consists of three manufacturers: YOTEL (metropolis centre resorts), YOTELPAD (prolonged keep choice) and YOTELAIR (airport resorts). YOTEL is in cities internationally, together with Amsterdam, Boston, Edinburgh, Geneva, Glasgow, London, Manchester, Miami, New York, Porto, San Francisco, Singapore, Tokyo and Washington DC, and at London Gatwick, Amsterdam Schiphol, Paris Charles de Gaulle, Istanbul, and Singapore Changi airports. Upcoming openings embrace Kuala Lumpur (2026), Athens (2027), Belfast (2028), Lisbon (2028) and NEOM (2029).

YOTEL’s main shareholders embrace the Talal Jassim Al-Bahar Group, United Investment Portugal, and Kuwait Real Estate Company (AQARAT).

YOTEL was initially created by YO! founder Simon Woodroffe OBE who took inspiration from the expertise of first-class journey and translated that ethos, language and design into small however superbly designed rooms. www.yo.co.uk. www.yotel.com

Forward-Looking Statements

This press launch incorporates forward-looking statements throughout the which means of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements embrace, however aren’t restricted to, statements associated to our expectations relating to the efficiency of our enterprise, future outcomes, and different non-historical statements. In some circumstances, you’ll be able to establish these forward-looking statements by way of phrases corresponding to “outlook,” “believes,” “expects,” “forecasts,” “potential,” “continues,” “may,” “will,” “should,” “could,” “seeks,” “projects,” “predicts,” “intends,” “plans,” “estimates,” “anticipates” or the destructive model of those phrases or different comparable phrases. Such forward-looking statements are topic to varied dangers and uncertainties together with, amongst others, dangers inherent to the hospitality {industry}; macroeconomic components past our management, corresponding to inflation, modifications in rates of interest, challenges attributable to labor shortages or disputes and provide chain disruptions; the lack of key senior administration personnel; competitors for lodge company and administration and franchise contracts; dangers associated to doing enterprise with third-party lodge homeowners; efficiency of our data know-how techniques; progress of reservation channels outdoors of our system; dangers of doing enterprise outdoors of the U.S.; dangers related to geopolitical conflicts; uncertainty ensuing from U.S. and international political tendencies, tariffs and different insurance policies, together with potential limitations to journey, commerce and immigration and different geopolitical occasions; and our indebtedness. Additional components that would trigger our outcomes to vary materially from these described within the forward-looking statements will be discovered beneath the part entitled “Part I—Item 1A. Risk Factors” of our Annual Report on Form 10-Okay for the fiscal 12 months ended December 31, 2025, which is filed with the Securities and Exchange Commission (the “SEC”) and is accessible on the SEC’s web site at www.sec.gov. Such components could also be up to date now and again in our periodic filings with the SEC. Accordingly, there are or might be vital components that would trigger precise outcomes or outcomes to vary materially from these indicated in these statements. These components shouldn’t be construed as exhaustive and needs to be learn along side the opposite cautionary statements which might be included on this press launch and in our filings with the SEC. We undertake no obligation to publicly replace or evaluate any forward-looking assertion, whether or not on account of new data, future developments or in any other case, besides as required by regulation.

MEDIA CONTACTS:

HILTON: [email protected]

YOTEL: [email protected]

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