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March 31 (Reuters) – Meta Platforms launched two new Ray-Ban prescription sensible glasses on Tuesday, increasing its choices in an space that has change into one of many few breakthrough successes within the race for synthetic intelligence-powered devices.
The new glasses, which can be found for pre-order within the U.S. beginning at $499, will broaden choices for prescription eyewear customers. CEO Mark Zuckerberg mentioned in January that “billions of people wear glasses or contacts for vision correction.”
Meta mentioned the brand new merchandise – Ray-Ban Meta Blayzer Optics and Ray-Ban Meta Scriber Optics – would change into out there at optical retailers within the U.S. and choose worldwide markets on April 14.
The new fashions will function overextension hinges, interchangeable nostril pads and optician-adjustable temple tricks to make them adaptable to every person’s distinctive face form.
Shares of Meta had been up almost 4% in morning buying and selling. They have fallen round 19% to date this yr.
The Facebook mum or dad plans to speculate lots of of billions of {dollars} in its pursuit of “personal superintelligence,” the place superior devices, amongst different merchandise, would carry the advantages of AI to particular person customers. Meta develops its AI glasses in partnership with Ray-Ban proprietor EssilorLuxottica.
Global sensible glasses shipments reached 9.6 million models final yr, with Meta accounting for about 76.1% of the entire, International Data Corporation’s analysis director Ramon Llamas mentioned, including that international sensible glasses shipments are anticipated to achieve 13.4 million models in 2026.
The social media firm launched Meta Ray-Ban Display glasses at $799 final yr, its first mannequin with a built-in show, enabling customers to learn messages, observe navigation instructions and work together with AI providers with out utilizing a cellphone.
Earlier this yr, nevertheless, Meta delayed the mannequin’s international rollout, citing a provide scarcity and powerful demand. The Display sensible glasses can even be ordered with prescription lenses for a further $200.
Smaller rival Snap has established an unbiased subsidiary for its augmented actuality sensible glasses and is gearing as much as launch the product for shoppers. Meanwhile, Google has partnered with Warby Parker to launch AI glasses.
(Reporting by Jaspreet Singh in Bengaluru; Editing by Jonathan Ananda and Sahal Muhammed)
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