I did not get videography at my marriage ceremony. Just pictures. At the time, it felt like sufficient. But since 2022, each time I watch a pal’s marriage ceremony video (and see their dads attempting to not cry), I…

I did not get videography at my marriage ceremony. Just pictures.

At the time, it felt like sufficient.

But since 2022, each time I watch a pal’s marriage ceremony video (and see their dads attempting to not cry), I want I had that too.

Photos captured the moments, however video captured the expertise of being in them.

… Which acquired me fascinated with that within the context of AI content material.

AI is extraordinary at producing the spotlight reel. And it can provide you genuinely good output at a fraction of the time & effort.

But I do not assume that is really what we’re hungry for – particularly with lengthy type content material.

What we wish, after we select to spend 40 minutes with a podcast episode or a long-form video essay, is to witness somebody in the course of it.

The considering out loud.

The second a visitor adjustments their thoughts mid-sentence.

The host’s real response to one thing they did not see coming.

The discomfort that does not get edited out.

And that’s the entire level.

AI quick type content material will continue to grow – I’m not right here to argue in opposition to that.

But I’d wager that the rise of it’ll make actual human lengthy type content material extra useful, not much less.

Because shortage shifts. When all the pieces is optimised and frictionless, the factor individuals will search out is proof that one thing was really felt.

Podcasts, lengthy type video, stay dialog – these are the marriage videography of our content material ecosystem.

You cannot recreate the feel of being current. You can solely select, upfront, whether or not you wish to seize it.

—

I’m Cheryl, a podcast producer and host of EDIT HISTORY (2x winner on the 2025 Asia Podcast Awards). I specialize in podcast consulting, manufacturing, and internet hosting for company reveals, organizations, and solo founders.