‘What’s Your RAV4?’ Celebrates SUV Constructed For Each Life-style 04/08/2026

Toyota is launching an inclusive marketing campaign introducing the brand new 2026 Toyota RAV4, the sixth technology of the small SUV.

“What’s Your RAV4?” highlights the
individuality of at present’s drivers and invitations them to outline what RAV4 means to them. It celebrates on a regular basis adventures and showcases how folks can expertise, join, and benefit from the
experience in their very own distinctive method.

The marketing campaign was developed utilizing a cohesive advertising strategy inclusive of multicultural audiences. Agency companions embrace Saatchi & Saatchi,
Burrell Communications Group, Conill and Intertrend Communications.

The marketing campaign showcases a unified type throughout the inventive, says Mike Tripp, group vice chairman of
Toyota advertising.

Saatchi & Saatchi created the 30-second spot “Buddies” together with six 15-second spots: “Roam Anywhere Vehicle,” “Rugged Attitude
Vehicle,” “Reverse Aging Vehicle,” “Rad Auntie Vehicle” and “Runway Approved Vehicle,” all directed by Traktor.

In “Serious Fun,” the 30-second spot created by Conill,
viewers see how the RAV4 transforms on a regular basis conditions with a playful twist. The spot can be obtainable in a 15-second model, together with a 45-second model obtainable for viewing on www.toyota.com/espanol. Other 15-second spots embrace “Labyrinth,” “Newlyweds” and “Weekend,” all directed by Ariel
Danziger.

Intertrend Communications created two 30-second
spots, “Grandma” and “Just Once,” and two 15-second spots, “Late Night” and “Vanished,” directed by Twin, the duo of Josh and Jonathan
Baker.

Burrell Communications’ new “Chase Fun” RAV4 marketing campaign follows a curious crew as they encounter business vegetation, time portals, crop circles, and UFO
sightings—with the all-new 2026 Toyota RAV4 appearing because the modern-day Mystery Machine. Burrell created one 30-second spot titled “Industry Plant,” together with two
15-second spots, “Crop Circles” and “Portal”, and three 10-second spots “Troll Bridge,” “In the Trees,” and “Sighting,” all directed
by Rick Famuyiwa.

The full marketing campaign spots can be found for viewing on Toyota’s YouTube page.
The media purchase extends
throughout linear TV, digital video, digital content material, streaming audio, programmatic, paid social, and experiential. 

Digital content material/video partnership
highlights embrace AdMazing, AMG, AutoProyecto, Betches, BET Awards, Bounce, Business Insider, Buzzfeed/PeroLike, Cadent, CLEO TV, Cricbuzz, Disney+, Discovery in Espanol, DIVE Studios,
espnW, Fantuan, FIFA, Fuse, HYPEBEAST, Hulu, In Depth Graham Bensinger, iTalkBB, iQiyi, KBS, LG TV, LSTV, MAX, NASCAR, NBA Playoffs, NBCUniversal, NGL Collective, Netflix, OnDemandChina,
OnDemandKorea, One, OnDemandViet, Peacock, PlutoTV, PopShift, Premier League, Revolt, Roku, RollingStone, Silverpush, Stagecoach, Telemundo, Tibu NuTime Media, TTV, Vevo, VHR, We, Will Packer Media
and Willow TV.

Audio consists of Amazon Music Live and Twitch. Paid Social runs throughout Meta, Pinterest, Reddit and TikTok.