“I educate people on Black culture, Black lifestyle, and the influence it has on our broader community,” Louis Carr, the brand new President of BET tells me. Mr. Carr joined me on The Enterprise Zone…

Transcript

Transcript

Transcript

How do you clarify your job to a fifth grade class? I educate, educate folks on black tradition. Hmm Black life-style and the influences has on our broader neighborhood. Nice. I believe that when you concentrate on a number of the misinformation and the form of deception that you simply see in our communities is as a result of persons are not knowledgeable, they do not perceive. They’re getting fallacious info they usually’re solely getting half of the data. So I educate folks on Black tradition, Black neighborhood, Black life-style and the affect it has not solely in our communities, however the broader neighborhood. Or you talked about a key level, proper? Because we’re on this new pandemic. People all the time consider pandemic in related to well being. And it is no pandemic is one thing that impacts lots of people and this misinformation pandemic that we’re in now. As a TV exec, how do you deal with? How do you go about ensuring that the community that you simply run is is just not presenting misinformation on the market? Well, one of many issues is that we have determined the lanes that we will play in, and people lanes are neighborhood. Culture and connection. I believe manufacturers that serve Black customers should be engaged in the neighborhood. They count on that. They count on to be seen, they count on to be heard, they count on to be revered, they usually count on to be understood. And we do this 24 hours a day. And then, you recognize, our model was created and led by Black tradition. And that is what we do most likely higher than anyone else. We perceive what is going on to be scorching and what’s not anymore. So and that goes past music, that goes past trend, it is actual life-style, understanding what’s the driver of our life-style.