Senior Director, Global Marketing – Lifestyle Scenting

Description

About the job

Global Marketing, Consumer Beauty

Global Marketing Senior Director – Lifestyle Scenting (US Based Brands) THE ROLE As Senior Director, Global Marketing – Lifestyle Fragrances, you’ll form and lead the worldwide advertising and marketing imaginative and prescient for a portfolio of iconic way of life perfume manufacturers, together with Nautica, Vera Wang, Jovan Musk. You will probably be accountable for driving lengthy‑time period development methods, constructing model fairness, and delivering excessive‑impression international packages that translate international model ambitions into high-impact packages that ship enterprise outcomes throughout markets.

Based within the United States, this position owns international model imaginative and prescient, class technique, and innovation—balancing the power of established model heritage with the agility required to achieve right now’s dynamic magnificence panorama. You will work in shut partnership with cross‑useful groups, regional markets, R&D, and inventive companions to ship client‑centric, culturally related, and commercially compelling perfume initiatives.

This is a chance for a strategic and inventive perfume chief who thrives in a quick‑paced, international setting and is captivated with constructing manufacturers that resonate throughout generations, cultures, and channels with the agility wanted to win in right now’s fast-moving magnificence panorama.

You will accomplice carefully with cross-functional groups, regional markets, R&D, Creative, and our Olfactive Studio to ship consumer-centric, culturally related, and commercially highly effective perfume packages.

Roles & Responsibilities

• Global Brand & Portfolio Strategy
• Define and lead the lengthy‑time period international technique for a portfolio of way of life and heritage perfume manufacturers, making certain clear positioning, development ambition, and coherent innovation roadmaps.
• Shape model structure, portfolio roles, worth segmentation, and pricing methods to strengthen model fairness and class competitiveness.
• Identify white‑house alternatives via deep client perception, cultural development evaluation, and evolving olfactive instructions.
• Monitor market dynamics, aggressive exercise, and efficiency traits to tell strategic planning and funding selections.
• Innovation, Go‑to‑Market & Commercial Excellence
• Lead finish‑to‑finish international innovation packages, from idea improvement via launch, throughout fragrances, flankers, physique mists, and rising codecs.
• Partner carefully with R&D, Olfactive, Creative, and Packaging groups to ship compelling olfactive tales and differentiated product experiences.
• Oversee the worldwide launch calendar and improvement of 360° omnichannel advertising and marketing campaigns, making certain international scale with native relevance.
• Build and deploy international go‑to‑market toolkits, launch belongings, and communication frameworks to allow sturdy execution throughout areas and channels.
• Drive pace‑to‑market initiatives and discover new operational fashions to boost agility and profitability.
• Leadership, Governance & Cross‑Functional Collaboration
• Lead the connection with the licensor, serving as the first level of contact to safe well timed approvals, guarantee model alignment, and keep sturdy collaboration throughout initiatives. Proactively handle communication, timelines, and expectations to maintain all initiatives on monitor and compliant with model requirements.
• Serve as a strategic accomplice to senior management, contributing to model planning, enterprise opinions, and lengthy‑time period class technique.
• Strongly affect portfolio P&L efficiency, together with income development, margin administration, advertising and marketing funding, and value self-discipline.
• Lead and develop a excessive‑performing international advertising and marketing group, fostering a tradition of creativity, accountability, and expertise improvement.
• Lead cross‑useful collaboration throughout Commercial, Supply Chain, Finance, Trade Marketing, Legal, and Regulatory groups to make sure alignment and execution.

Qualifications

• Bachelor’s diploma in Marketing, Business or associated subject; MBA most popular.
• 12+ years of selling expertise, with at the very least a number of years in a senior position inside the perfume, magnificence or luxurious items sector.
• 3+ years of direct expertise in perfume and licensor administration, with a powerful ardour for olfactive storytelling and class traits.
• Proven monitor file of main international model technique, product launches and perfume enterprise development.
• Strong strategic, business and analytical acumen; expertise managing budgets, P&L, forecasting and ROI.
• Deep understanding of the perfume class—together with client conduct, olfactive traits, regional market dynamics and retail channels.
• Outstanding management and people-management expertise; skilled in managing international & advertising and marketing groups and company companions.
• Excellent communication, storytelling and presentation expertise—in a position to affect senior management and exterior stakeholders.
• Passion for perfume, sensory expertise, model storytelling and innovation.
• Global mindset with the power to navigate numerous markets, construct consensus and create reliable relationships.
• Highly organized, adaptable, and thrive in a fast-paced setting with a number of priorities.
• Proficient in Microsoft Office (Excel, PowerPoint) and acquainted with advertising and marketing analytics/instruments.

What We Offer

• This is a novel alternative to make a distinction in a various setting with a group of pros who’re captivated with their work.
• Coty’s international omni-working coverage gives the choice to work as much as 50% of your month remotely. We consider {that a} versatile philosophy of distant working provides everybody the liberty to decide on what works for his or her particular person circumstances and empowers them to all the time carry out at their greatest.
• Base Salary Range: $200,000-$230,000

About Us Our individuals make us who we’re. They are the brightest minds bringing the boldest concepts to life each day. If you’re the sort of one who refuses to settle, if you wish to assume larger, study quicker and go additional than you ever thought potential – we’d love to listen to from you.

Coty is deeply dedicated to Changing the Conversation round Diversity, Equity & Inclusion to create a extra open, inclusive, and numerous office the place all workers might be their genuine self.

EQUAL EMPLOYMENT OPPORTUNITIES

We provide equal employment alternative to certified people with out regard to race, faith, coloration, nationwide origin, age, gender, incapacity, sexual orientation, gender identification, gender expression, marital standing, veteran standing, or every other attribute protected by regulation. Coty complies with federal and state incapacity legal guidelines and makes cheap lodging for candidates and workers with disabilities. If cheap lodging is required to take part within the job software or interview course of, to carry out important job capabilities, and/or to obtain different advantages and privileges of employment, please contact [email protected]. We strongly consider that cultivating a various office provides an organization power. The mixture of distinctive expertise, talents, experiences and backgrounds creates an setting that produces extraordinary outcomes. EOE Minorities/Females/Protected Veterans/Disabled.

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