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YETI has dominated the drinkware house for years, however challengers are getting smarter.
The newest comes from BrüMate, and, along with conserving drinks scorching or chilly, its new product tackles one other key concern with consuming on the go: how your espresso really tastes.
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Of course, there’s no scarcity of insulated mugs promising hours of warmth retention and bombproof sturdiness.
(Image credit score: BrüMate)
BrüMate’s approach builds on that idea but adds a more lifestyle-focused twist.
Rather than treating taste as a bonus feature, the Strova is designed around it, positioning itself as a coffee-first solution for people on the move.
Coffee-first design, not just insulation
4 hours and cold for over 24 hoursThe Strova features BrüMate’s PureSip ceramic-lined interior, which fully covers the stainless steel body to preserve your drink’s flavour without metallic aftertaste.
It’s paired with the brand’s BevGuard insulation, which keeps drinks hot for over four hours and cold for more than 24.
The Strova really stand out in terms of usability, thanks to the tumbler’s 100% leakproof locking lid, powered by BrüMate’s MagFlip system, which uses magnets to hold the lid open while you drink.
(Image credit: BrüMate)
There’s also an OctaLock threading system with multiple locking positions, making it easier to line up the lid quickly without fiddling around.
Add in a removable silicone sleeve, cup-holder-friendly shape and dishwasher-safe build, and it’s clear this is designed for everyday use as much as outdoor adventures.
The BrüMate Strova is now available in multiple colours at BrüMate UK, BrüMate US and at chosen retailers for £29.95 / $37.95 (~€34 / AU$57).
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