Launchmetrics, Strategic Accomplice to the Fashion, Lifestyle and Beauty Trade, Marks 10 Years of Defining Brand Performance

NEW YORK, June 3, 2026 (Newswire.com)
–
Launchmetrics, the market’s main AI-powered Brand Performance Cloud for the Fashion, Lifestyle and Beauty (FLB) industries, celebrates its tenth anniversary this year-marking a decade of reshaping how the trade generates and measures model efficiency.

Over the previous ten years, the FLB industries have develop into exponentially extra advanced. Fragmented channels, world audiences, accelerating cultural cycles and rising expectations for efficiency analytics-combined with rising calls for for operational efficiency-have reshaped how manufacturers compete. Amid this complexity, the core problem stays the identical: methods to construct lasting model efficiency that connects with the fashionable client.

Launchmetrics was fashioned in 2016 by way of the merger of Augure, the worldwide powerhouse in influencer advertising and marketing software program (based in 2002 by Michael Jais), and Fashion GPS, the premier expertise supplier to the style trade (based in New York in 2006), uniting expertise, knowledge, AI-driven intelligence and trade experience underneath a single imaginative and prescient. From the start, the corporate’s imaginative and prescient has been to outline how the world understands model performance-partnering with trade leaders to attach technique with execution and elevate model efficiency right into a measurable, long-term asset.

“Over the last decade, we’ve witnessed profound change across our industry,” stated Michael Jais, CEO of Launchmetrics. “Our role has been to build the infrastructure and frameworks that enable our partners to navigate that complexity with clarity. Brand performance is not short term, it is a long-term strategy.”

“We’re proud to have pioneered a shared language that connects creative impact with business value across the entire organization. Looking ahead, our focus is on taking measurement into its next phase, expanding analytics beyond quantitative performance into a strategic, qualitative intelligence layer that generates deeper insight and guides the decisions shaping tomorrow’s global brands, enabling them to move from reporting performance to actively shaping it.”

Building and Defining Brand Performance as a Strategic Discipline

From the outset, Launchmetrics got down to set up model efficiency as a measurable and strategic driver of enterprise worth. By constructing the trade’s most complete knowledge property and expertise ecosystems, powered by AI and machine studying from day one, the corporate has enabled manufacturers to launch environment friendly marketing campaign activations in addition to measure and benchmark world efficiency. This evolution has been pushed by steady innovation throughout:

• Measurement frameworks that outline and elevate model efficiency as a measurable, strategic asset

• Integrated expertise that connects day-to-day execution with overarching technique, reworking model initiatives into sustainable aggressive benefit

Notably, the introduction of Media Impact Value® (MIV®) in 2018 revolutionized how model efficiency is measured-establishing a brand new trade commonplace and offering manufacturers, for the primary time, with a unified metric to benchmark efficiency throughout markets, channels and Voices (e.g., Celebrities, Traditional Media, Influencers, Partners and Owned Media). Underpinned by proprietary AI fashions designed to quantify the qualitative affect of name publicity, MIV has since develop into the trade’s most generally adopted and referenced commonplace for model efficiency.

Moreover, the growth of the Launchmetrics Brand Performance Cloud in 2020 additional unified PR, occasions and aggressive intelligence right into a single strategic ecosystem, creating stronger alignment between communications, advertising and marketing and government management groups.

Today, the Launchmetrics Brand Performance Cloud tracks over 700,000 Voices throughout a couple of million accounts globally, screens 8,000 manufacturers each day, powers 85% of worldwide trend exhibits and tracks over $5 billion in pattern worth every season-solidifying Launchmetrics’ function as a strategic companion to greater than 1,700 manufacturers and organizations worldwide.

Expanding Through Strategic Growth and Innovation

As the trade globalized and digitized, Launchmetrics developed in response to shopper wants. Its vertically targeted technique in FLB required constructing complete capabilities throughout the complete spectrum of name use cases-from activation to measurement-while guaranteeing knowledge completeness and world protection. Strategic acquisitions had been made to deal with concrete challenges going through manufacturers and to strengthen Launchmetrics’ place because the end-to-end Brand Performance platform serving companions worldwide throughout all the model lifecycle, enhancing its AI-driven knowledge basis and world intelligence capabilities:

• 2017: Visual Box – introducing world media monitoring (Discover) and editorial knowledge intelligence

• 2017: Style Coalition – strengthening influencer knowledge and Voice analytics capabilities

• 2019: IMAXtree – including visible content material manufacturing and world distribution capabilities

• 2020: PARKLU – extending world knowledge protection with Chinese social analytics and intelligence

• 2022: DMR – deepening benchmarking capabilities with 20+ years of historic knowledge to solidify class management

These milestones weren’t solely pushed by scale, however by the target of equipping manufacturers with readability, continuity and actionable intelligence in an more and more interconnected ecosystem. Launchmetrics works in shut collaboration with the trade’s main manufacturers and institutions-shaping technique, guiding decision-making and measuring affect earlier than, throughout and lengthy after their most defining moments.

Entering the Next Chapter

On January 22, 2024, Launchmetrics joined the Lectra family, marking a brand new section of development rooted in continuity quite than disruption. The alignment brings collectively product, manufacturing and advertising and marketing intelligence-reflecting the trade’s rising want for end-to-end visibility throughout the worth chain.

As Launchmetrics enters its second decade, the ambition extends past measurement-advancing model efficiency into its subsequent period and equipping trade leaders with AI-powered intelligence and expertise required to form what comes subsequent.

Press Contact:

Katherine Knight, VP Brand & Communications
Katherine.knight@launchmetrics.com

About Launchmetrics:
Launchmetrics is the market’s first AI-powered Brand Performance Cloud, offering greater than 1,700 purchasers with the software program, knowledge and insights they should join technique with execution. With over a decade of experience, its Brand Performance Cloud helps executives launch campaigns, amplify attain, measure ROI and benchmark model efficiency.

Their AI-driven and proprietary Media Impact Value® algorithm is the reply to fashionable measurement in a world world, making affect measurable. Launchmetrics brings a pointy focus to profitability, accountability, and effectivity whereas enabling the kind of fast decision-making required for agility. With instruments for pattern administration, occasion group, PR monitoring and model efficiency, the Launchmetrics Brand Performance Cloud permits manufacturers to construct a profitable advertising and marketing technique, multi functional place.

Founded in New York and with working headquarters in Paris, Launchmetrics has 450+ workers in twelve markets worldwide and presents assist in 5 languages. Launchmetrics has been the trusted supplier to manufacturers worldwide resembling Tiffany’s, Vogue, KCD, Shiseido, The North Face, and Levi’s in addition to companions like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode.

To be taught extra about Launchmetrics, please go to launchmetrics.com/newsroom and observe @launchmetrics

About Media Impact Value® (MIV ®):

Media Impact Value® (MIV®) permits manufacturers to assign a financial worth to each put up, interplay or article to measure its affect and establish contributions to model efficiency throughout Voices, channels and areas. Recognized as essentially the most complete and fashionable measurement commonplace within the trade, MIV® permits you to evaluate and perceive which methods create essentially the most media affect throughout print, on-line and social by reflecting the viewers perspective. The Launchmetrics methodology is constructed on greater than 15 years of expertise, working with and for Fashion, Lifestyle and Beauty (FLB) manufacturers globally, together with China. Finely tuned with AI and machine studying, the algorithm depends on each quantitative and qualitative attributes particular to the FLB industries (together with viewers engagement, trade relevance, supply authority, and content material high quality) to make sure total accuracy and relevance when benchmarking within the rising aggressive panorama.

*Media Impact Value® and MIV® is a registered trademark of LAUNCHMETRICS within the United States and the European Union.

About Voices:

Launchmetrics’ Voice-Centric method highlights the Voices creating worth right now to supply a holistic view of promoting efficiency and cross-compare the affect numerous actions have on the client lifecycle. From Celebrities, Media, Influencers, Partners and Owned Media, this system provides manufacturers a singular framework to grasp the ROI of those actions in addition to the Voices that affect the client shopping for journey from consciousness and consideration to conversion and retention.

SOURCE: Launchmetrics

Source: Launchmetrics