“Unlocking Savings: Lifestyle Enterprise Partners with Amazon for Exclusive Online Sourcing Event!”

HIGH POINT — On January 29, Lifestyle Enterprise is set to unveil a fresh digital purchasing event that draws inspiration from Amazon’s successful Prime Days sales method.

Dubbed “Hsieh Days” and honoring Michael Hsieh, Lifestyle’s current CEO, along with Wiliams Hsieh, the company’s founder, Hsieh Days is a B2B digital furniture buying event accessible to current and qualifying Lifestyle retailers.

Commencing at 8 a.m. on January 29 and running until 4 p.m. on January 31, Hsieh Days promises “unmatched value across an extensive selection of furniture categories, such as sofas, loveseats, motion chairs, recliners, dining sets, youth furniture, and bedroom collections,” according to officials.

Characterized as a cooperative initiative among Lifestyle Enterprise alongside the company’s sourcing units, material providers, and partner contract manufacturers, Hsieh Days aims to deliver “unrivaled deals to jumpstart the new year,” company representatives stated, noting that this collaboration will yield significant savings for retailers.

“This event signifies a distinctive collaboration throughout our supply chain, allowing us to provide values never before seen in the industry,” remarked Michael Hsieh. “It’s a fantastic chance for our retail partners to replenish their inventory with premium products at remarkable prices. This initiative will assist retailers in promotions in 2025, boosting traffic and generating sales on the retail floor or online.”

Hsieh mentioned that participants can look forward to discounts of up to 30% off the usual Lifestyle pricing during the digital event. Company representatives will assist purchasers in accessing the inventory available for the Hsieh Days promotion, he noted, adding that this digital event removes some of the costs inherent in the traditional buying cycle and that these savings will be conveyed to buyers.

Shipping times will adhere to standard practices, and Lifestyle has already secured materials, eliminating any delays with suppliers and facilitating immediate production based on orders.

“When an industry becomes stagnant in its methods, it forfeits the capacity to evolve and adopt fresh concepts,” Hsieh indicated. “Lifestyle seizes the opportunity to elevate the industry by utilizing new technology and investigating innovative methods to enrich products and processes. While we honor tradition, we remain receptive to evolution and enhancement, guaranteeing we continuously adapt and fine-tune our strategy to achieve the best outcomes.”

Lifestyle officials urge retailers to “act swiftly” when the Hsieh Day product offers commence, noting that the specials are limited. Once the inventory is depleted, the offers will no longer be accessible, and orders must be submitted within the event’s timeframe to benefit from the special cost reductions.

Cornerstone event

Company representatives expressed that Hsieh Days will likely become a foundational event for Lifestyle Enterprise and will “mark a departure from traditional furniture markets.” Hsieh added that while the event signifies a new purchasing avenue, it will succeed because buyers are familiar with what to expect from the company’s product lineup due to established relationships.

“Lifestyle has been operational for approximately 30 years,” he stated. “Our retailers recognize our quality, consistency, and values, and we have demonstrated our brand equity and trusted relations with our retail partners throughout the past three decades. This allows us to host a digital event and market products based on images. Customers are aware and confident in what they are purchasing from us.”

The second-generation CEO attributes the lasting trust between Lifestyle and its retail partners to his father, stating that the home furnishings industry is now adopting technology alongside the consumer’s comfort in making purchases online. The mix of historical expertise and thought leadership will promote the “much-needed” transformation of a B2B digital marketplace, Hsieh remarked.

“William Hsieh is an innovator in the furniture sector who recognized the necessary values 30 years ago and catalyzed the industry’s shift to overseas supply,” expressed Hsieh. “He welcomed change. I have learned from him to perpetually innovate, adapt, and embrace transformation.

“I may or may not be capable of initiating change, but I am certainly going to welcome it. We’re not bound to a legacy of upholding tradition but rather embrace being the catalyst for innovation and change, challenging the status quo and injecting excitement into the Lifestyle brand and industry while upholding our commitment to quality and value.”

Hsieh highlighted the past four years as an indication that disruptions are a “when, not if,” and noted that companies can either become captives to challenges beyond their control or be proactive in exploring and seizing opportunities.

Embracing change in tradition

With this perspective, he reiterates that “quality products with value pricing” is one of the paramount aspects for retailers sourcing products and that the cost reductions from the new format will enable Lifestyle to deliver even greater value irrespective of disruptions.

“While our industry is deeply rooted in traditions, it also craves change,” stated Hsieh. “Ultimately, we must remain cognizant that buyers and everyone in the industry are end consumers as well, so the mindset (immediate gratification and purchase via clicks) inevitably extends to trade transactions to some extent, particularly with the new generation of buyers and industry professionals entering the field.

“The industry has discussed change and technology, etc., for a significant period now, but it has mostly been rhetoric without tangible action, and with each passing day (that) this occurs, our industry drifts further behind and becomes more disconnected from consumers and contemporary purchasing behaviors,” he continued. “We are not going to continue waiting for the ideal moment to step up and attempt something different. We anticipate that 2025 will be a pivotal year for our industry, thus we are welcoming this transformation in tradition with optimism, believing it will be advantageous for our retail partners.”

Lifestyle sales representatives and company personnel are available to assist buyers with further details about the Hsieh Days event. The landing page for the product offerings will be shared on the morning of January 29.

When posed with the question of how he will assess the success of the digital purchasing event, Hsieh stated there are multiple factors he will take into account.

“I have full confidence that we’ll sell containers,” he declared. “Nevertheless, we are measuring our success by how our clients respond to the concept. We aim to generate enthusiasm, excitement, and key discussion points … engaging the industry with something fresh, steering conversations away from port strikes, tariffs, and similar issues.

“If our sales representatives, staff, and customers are thrilled about this and embrace the concept, then I would consider it a success,” he added. “The effectiveness of a novel idea should be evaluated by engagement and enthusiasm. This initiative is not merely a one-off but will evolve into a project that we expand and enhance based on feedback from our retail partners.”

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