Botika Secures $8M to Revolutionize Fashion Photography with AI-Powered Models

Botika, a startup concentrating on AI-generated fashion models, has secured $8 million and introduced its new mobile iOS application.

While human fashion models may not appreciate this, Botika claims that it enables online clothing brands of all sizes to utilize its AI-generated models that enhance the appearance of their garments.

The app, coupled with the latest upgrades to Botika’s generative AI technology, aids fashion brands in producing high-quality, model-specific images for e-commerce. Along with this announcement, Botika has successfully concluded an $8 million seed funding round, co-led by Stardom and Secret Chord Ventures, with contributions from Seedcamp.

This funding will facilitate ongoing product innovation and support the company’s growth in the fashion sector, where it has witnessed extraordinary progress—amplifying its revenue by ninefold and its clientele by elevenfold in the past year.

With this substantial capital infusion and the launch of the mobile application, Botika hopes to offer an accessible, cost-efficient means to help online clothing brands enhance their visual appeal, increase sales, and lower production expenses.

Botika’s distinctive AI technology is crafted to assist brands in effortlessly converting basic product images into professional, studio-level photos, complete with AI-generated models and backgrounds that embody each brand’s character, while the company also develops its own tailored foundational models.

Over half of consumers depend on visuals provided by brands or retailers when determining whether to buy an item of clothing. However, the costs associated with staging a photography session for e-commerce can vary from tens of thousands to several hundred thousand dollars per shoot, according to the company.

Botika’s AI-generated fashion models tackle this significant challenge for fashion brands, minimizing the obstacles to obtaining high-quality, brand-aligned images at a reasonable cost and timeline. The platform allows brands to generate lifelike, attractive images in mere minutes to captivate customers and enhance sales.

The new Botika mobile application delivers the platform’s advanced AI-generated fashion model capabilities directly to users, enabling fashion brands to produce impressive, model-specific product photographs at any time and any location.

With the application, brands acquire their own AI-equipped virtual studio, significantly cutting down the time to market by optimizing the image production process without compromising quality. This mobile feature also encompasses Botika’s enhanced support for flat lays and packshots, broadening the brand’s offerings beyond its initial emphasis on model photography.

In response to the needs of mobile users on e-commerce platforms like Shopify and others, Botika has indicated that it crafted the app for end-to-end, professional-grade photo creation directly from smartphones. Brands can now capture, edit, and sync images effortlessly with their online stores, hastening their time to market while reducing expenses and upholding quality.

“Converting casual browsers into committed buyers relies immensely on captivating and precise product visuals, yet not every image is on par,” stated Eran Dagan, CEO of Botika, in a statement. “As consumer standards rise and e-commerce becomes increasingly competitive through social selling, smaller online brands and boutiques face the risk of diminished profits due to photography expenses or uninspiring images that garner less interaction and fewer sales. With the launch of Botika’s mobile iOS application, we’re placing the capabilities of Generative AI into our customers’ hands, equipping brands with the resources required to actualize their creative aspirations and better contend in a demanding online fashion arena.”

The recent capital influx and product advancements signify a crucial moment for Botika, with intention to capitalize on this momentum throughout 2025.

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