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Severe. Foreboding. A “symbolic image”.
These are a few of the characterizations of Donald Trump’s latest official portrait, taken by his primary photographer, Daniel Torok. In the image, the president-elect displays a serious demeanor, gazing intensely.
“The official portrait of a president is the most reproduced, most observed image of the president in history,” former White House photographer Eric Draper informed the BBC.
He was in service for George W Bush during his two-term presidency, capturing both official portraits.
Mr Draper’s immediate reaction to Trump’s image was that it seemed “significantly altered” with the aid of both studio lighting and post-production adjustments.
He noted that the photograph appeared to utilize “dramatic” lighting, which was designed to illumine the president-elect from a lower angle and accentuate his eyes.
This lighting arrangement imparts a “foreboding” appearance often associated with horror cinema, remarked Eliska Sky, a portrait photographer affiliated with the London Institute of Photography. She likened Trump’s pose to that of a boxer before a match.
The illumination “implies seriousness and purpose,” according to Paul Duerinckx, a senior lecturer in documentary photography at the Swansea College of Art.
This visual is noteworthy, he added, because typical lighting sources in images originate from above, such as sunlight or ceiling fixtures, and altering the source in this depiction “affects our perception profoundly”.
Numerous individuals on social media drew parallels between the image and Donald Trump’s ‘mug shot’, which was taken in Fulton County Jail in Georgia following charges of attempting to reverse his 2020 election defeat – a claim Trump refutes.
Photography YouTuber Jared Polin mentioned that he talked about the portrait with Mr Torok and was informed that the mug shot served as a source of inspiration.
“The mug shot image was one of the most sought-after visuals, perhaps ever,” Polin asserts Mr Torok stated. Mr Torok did not reply to the BBC’s inquiry for comment.
The mug shot, taken in 2023, has become an aspect of US culture, embellishing an array of products from coffee mugs to T-shirts.
The design of Trump’s new portrait marks a shift from the appearance of his 2017 representation and that of previous presidents, including George W Bush.
“It’s important to create images that satisfy the client, and in this instance, I believe this is the kind of visual they intended to display,” Mr Draper shared with the BBC.
He recounted sitting down with then-President Bush and first lady Laura Bush to examine a variety of images before they selected their preferred choice.
“The goal was to ensure it appeared to have soft, appealing lighting, resembling a professional portrait, with a pleasant expression, as these photos would greet individuals as they enter their post office,” he mentioned.
Andrew Parsons is a political photographer who has worked with four British prime ministers ranging from David Cameron to Liz Truss, including Boris Johnson for 13 years.
“It’s a symbolic image, I’m conveying a message to you,” he remarked regarding Trump’s photograph. “It’s not a spontaneous laugh; it’s a serious, direct gaze into the lens.”
Conversely, Mr Parsons described the 2017 version as a “Donald Trump business image.”
The significance of political imagery like Trump’s cannot be overstated, he emphasized. “An image has the power to make or break a political campaign.”
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