From Dance Floors to Data Wars: The Transformation of TikTok into a Controversial Power Player


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SAN FRANCISCO (AP) — If it appears that TikTok has persisted for ages, that’s possibly due to its longevity in terms of internet history. The current issue at hand is whether it will endure for much longer and, if it does, in what capacity?

Beginning in 2017, when the Chinese social video platform integrated with its rival Musical.ly, TikTok transitioned from a specialized teen application to an international influencer. Simultaneously, it emerged as a potential national security concern, as indicated by U.S. officials.

On April 24, President Joe Biden ratified legislation mandating TikTok’s parent company ByteDance to divest to a U.S. proprietor within a year or cease operations. TikTok and its parent company based in China, ByteDance, initiated a legal challenge against the U.S., claiming the security fears were exaggerated and the law should be invalidated as it contravenes the First Amendment.

The Supreme Court on Friday unanimously confirmed the federal regulation prohibiting TikTok, resulting in the popular short video platform going dark in the U.S. — mere hours before the prohibition was slated to commence.

Here’s how TikTok reached this critical point:

March 2012

ByteDance is established in China by entrepreneur Zhang Yimin. Its initial successful product is Toutiao, a tailored news aggregator for Chinese users.

July 2014

The startup Musical.ly, later recognized for its eponymous application used for posting brief lipsync music videos, is founded in China by entrepreneur Alex Zhu.

July 2015

Musical.ly achieves the top position in the Apple App Store, as a result of a design alteration that enhanced the visibility of the company’s logo when users shared their videos.

2016

ByteDance launches Douyin, a video sharing application for users in China. Its success leads the company to create an international variant known as TikTok.

November 2017

ByteDance purchases Musical.ly for $1 billion. Nine months afterwards, ByteDance merges it with TikTok.

Fueled by an algorithm that fosters binge-viewing, users start to share a diverse array of videos on the app, encompassing dance performances, culinary preparations, and various “challenges” to undertake, capture, and upload actions that range from earnest to humorous.

February 2019

Rapper Lil Nas X debuts the country-trap track “Old Town Road” on TikTok, where it becomes a sensation and propels the song to a historic 17 weeks at the top of the Billboard Hot 100 chart. This craze initiates a surge of TikTok clips from musical creators who suddenly perceive TikTok as an essential platform to engage fans.

TikTok resolves federal allegations of breaching U.S. child-privacy regulations and consents to pay a $5.7 million penalty.

September 2019

The Washington Post reveals that while portrayals of Hong Kong democratic protests and police suppression are prevalent on many social media platforms, they are curiously missing on TikTok. The same article mentions that TikTok posts tagged with #trump2020 amassed over 70 million views.




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