boohooMAN unveils 563-label life-style market

Marketplaces proceed to be the channel of alternative for major-name retailers and the most recent to affix the fray is Debenhams Group’s boohooMAN. It has unveiled its new Brand Locker market with 560+ manufacturers.

Described because the “ultimate lifestyle destination”, the corporate mentioned the platform “transforms menswear shopping with [a] curated mix of streetwear, activewear, nutrition, and lifestyle products in one digital destination”.

The menswear model’s entry into {the marketplace} area follows sister manufacturers boohoo and Debenhams efficiently debuting their very own marketplaces.

In this case, boohooMAN mentioned Brand Locker “creates a comprehensive lifestyle ecosystem that extends far beyond traditional fashion boundaries”.

It has launched with 563 manufacturers throughout complementary classes together with streetwear, activewear, footwear, equipment, diet, and health tools. Key model companions embody Kurt Geiger, Threadbare, Brave Soul, Cernucci, Tokyo Laundry, Urban Classics, Applied Nutrition, and Science in Sport. 

It’s significantly attention-grabbing that it encompasses a pre-owned class, together with authenticated luxurious gadgets corresponding to pre-owned Rolex watches, “catering to growing consumer interest in unique and premium pieces”. That’s a key improvement given the broader boohoo label’s origins within the fast-fashion phase.

The firm mentioned Brand Locker has been “strategically developed around six key customer personas”. They embody Gen Z tastemakers, the fashion-forward man subsequent door, energetic life-style lovers, nightlife lovers, skaters, and streetwear collectors. 

Samir Kamani, boohooMAN’s founder and CEO, mentioned the corporate has taken “a revolutionary approach to how people shop today. We’ve created a digital locker room where customers can access everything from the latest streetwear drops to sports nutrition, from skate brands to pre-loved luxury watches. It’s a one-stop destination built around the diverse lifestyles of our customers; whether they’re hitting the gym, hanging out, or heading out for the night.

“The name ‘Brand Locker’ reflects our vision of creating a personal space where customers can discover and access all their favourite brands in one place. Just like a locker holds everything you need, our marketplace brings together the complete lifestyle offering our customers are looking for.”