Netflix Tees Off With ‘Happy Gilmore 2 Tournament,’ a First-of-Its-Type Interactive Expertise on Spotify — Spotify

Just in time for the discharge of Happy Gilmore 2, Netflix is popping to Spotify to deliver followers a brand-new strategy to swing into the motion. Literally.

Starting right now, anybody can step onto the inexperienced for The Happy Gilmore 2 Tournament, the first-ever golf-inspired sport constructed inside Spotify. It’s an audio-visual expertise designed to faucet into your love for the movie, whereas introducing a complete new type of storytelling. It’s immersive, interactive, and simply the correct amount of foolish.

Golf on Spotify? You Bet

Developed in partnership with MiK Studio, this showcases what’s potential when teaming up with Spotify Advertising and the way manufacturers can thrive in Spotify’s inventive playground. Whether you’re a seasoned golf professional (in spirit) or simply right here for nostalgia, The Happy Gilmore 2 Tournament allows you to play by a sequence of film-inspired holes, no golf cart required.

Here’s the way it works:

• Users will find the experience within the Spotify app or via a link on mobile..
• Players tilt their telephones to take one swing per gap throughout three rounds, navigating signature moments from the movie, just like the alligator or Happy’s boots.
• Players then advance to mid- and long-range pictures, with a visual Happy Gilmore 2 rating tracker and enjoyable audio clips from the movie performed after every gap.

More Than a Game

“At Spotify, we design every campaign to feel true to the moment, connected to culture, and most importantly, resonant with our highly engaged audience.,” mentioned Ann Piper, Spotify’s Head of North America Sales. “These aren’t one-size-fits-all executions. They’re high-impact experiences that show how Spotify can be a creative canvas for consumers and brands as well.”

To deliver the enjoyable past the sport, the launch additionally consists of loads of surprises throughout Spotify. Think customized playlists, eye-catching movies, and particular podcast moments, together with a voiceover from  Bill Simmons. It’s all designed to make you’re feeling such as you’re a part of the motion, whether or not you’re enjoying by the course or simply vibing to the soundtrack.