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As a pupil at Drexel University, Dominick Lewis thought he would graduate from the college’s Naval Reserve Officers Training Corps (NROTC) program and grow to be an officer within the Navy.
“I didn’t know what role I wanted to do in the Navy but I knew I wanted to serve this country,” Lewis tells CNBC Make It. “Upon entering the NROTC program, I quickly realized that it wasn’t for me, but I stuck through it for two years before I decided to leave.”
Around the identical time Lewis began school, he found images. While in Philadelphia for varsity, he’d discover town and take footage in his free time.
“I bought a camera at 18 right out of high school and quickly became obsessed with photography. I would spend all my spare time outside taking pictures, meeting other people who were into taking photos, exploring and just learning the craft through trial and error,” Lewis says.
“Being a photographer to me means responsibility to tell the truth and to tell your story. I feel like the camera historically has been used as a tool for colonization and I feel like reestablishing the means of that camera to show black joy. It’s your responsibility to document your own journey because no one will do it for you.”
Lewis found his love of images when he was in highschool.
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Lewis dropped out of Drexel University after his sophomore 12 months and went residence to Florida to pursue images full-time. He opened the Palm Beach Photo Studio in 2015, however the enterprise solely lasted about 9 months earlier than Lewis was evicted from the house. The studio’s closure allowed Lewis a deeper understanding of what it takes to run a enterprise and compelled him to rethink his technique for producing earnings.
“It was a savior in itself because it allowed me to step away from it and rethink what that business structure looks like,” Lewis says. “I built that studio because I wanted to do something for my hometown in Florida but it was definitely a limited market down there.”
The beginnings of Photodom
Lewis took a while off to determine what precisely he needed to do subsequent. In 2017, he began a images model and on-line retailer referred to as “Photodom.shop.” He offered gear for photographers and merchandise that he designed himself.
“I taught myself how to make T-shirts in a little storage unit in South Florida that me and my brother were renting. I realized the brand needed to be in a bigger market, so I decided to move back to New York,” he says.
As a baby, Lewis lived in New York however spent loads of time Florida. When he dropped out of faculty, he went again to the Big Apple for a bit earlier than formally shifting himself and the enterprise again there in 2018.
Lewis began Photodom as a web-based retailer promoting gear and merchandise.
Dominick Lewis
In New York, Lewis lived along with his grandmother whereas he labored to develop Photodom. At the time, Lewis was promoting personalized merchandise and organizing “photo walks” and get–togethers with different photographers.
At the start of 2020, Lewis’ bed room was overrun with manufacturing supplies, so he determined it was time to signal a lease for a correct studio. That February, he secured his first studio house in Brooklyn and since the pandemic compelled so many movie labs to shut, folks turned to Lewis to develop their very own movie. He began taking on-line orders and increasing his providers.
When protests in opposition to George Floyd’s homicide started throughout New York City later that 12 months, Lewis felt it was important for him to doc this historic second.
“I took my spare time to go to a lot of the protests. One of the things I definitely noticed was that there was a lack of support from the businesses that were directly benefiting from the George Floyd protests,” Lewis says. “I felt that starting something at that time, especially a physical camera store, could have been very impactful for the community.”
Lewis opened the primary Photodom retailer in 2020.
Dominick Lewis
That summer season, Lewis signed a lease for a second house in the identical constructing that housed his studio. Around the identical time, he launched a GoFundMe to assist open the storefront. His preliminary aim was $25,000, however he raised nearly $40,000 inside just a few days, in response to paperwork reviewed by CNBC Make It.
“A lot of people were supportive of the efforts to make something that was black-owned and very personal to the community that we served,” he says. “I knew the GoFundMe would be something that could help make the space feel more personal. I was shocked because I didn’t think that many people knew about what I was doing.”
Picture-perfect enterprise
Lewis used the cash from the GoFundMe to buy stock for the shop and rent some workers. The brick-and-mortar location of Photodom formally opened in September 2020.
“My vision for the store was definitely to make it a one stop shop for photographers, especially analog photographers,” Lewis says. “I wanted a space that carried a lot of different things. I always envision Photodom as an institution. A place that is very necessary for all purposes around it.”
After surpassing his GoFundMe aim, Lewis opened his first retailer in 2020.
Dominick Lewis
The GoFundMe fundraiser launched Lewis to different images followers who had been keen to donate their time and stock to the shop.
By the top of 2021, slightly over a 12 months after opening, the digicam retailer introduced in $726,910 in whole gross sales, in response to paperwork reviewed by CNBC Make It.
At the time, Lewis was paying himself about $50,000 a 12 months and had 5 workers.
“It felt really good because I was able to find my own apartment and move out of my grandma’s house. That was a big change for me; [I was] able to have a different lifestyle than what I was used to before,” Lewis says.
Lewis began building on his second retailer opening in 2025.
Dominick Lewis
It’s now been nearly 5 years since Lewis opened his storefront and he says Brooklyn has embraced the enterprise as a result of it gives providers which can be onerous to come back by — like passport photographs, for instance.
“The neighborhood loves us being here. People can feel comfortable going to and asking any type of questions that they want about cameras and photography,” Lewis says.
“Being one of the only black owned camera stores is a big responsibility. I feel like it’s a very important thing to have this belonging because in the past, it could mean violence if you went to a space that was not meant for you,” he provides.
In 2024, Photodom had over $1 million in whole gross sales.
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Recently, Photodom moved into a bigger house and expanded its choices to incorporate courses and workshops.
The enterprise elevated its whole gross sales from over $700,000 in 2021 to $1,096,319 in 2023. By 2024, the entire gross sales elevated to $1,146,737. Lewis has been capable of improve his employees to 10 workers and his yearly wage to $97,000.
Photodom goes into its fifth 12 months, and in that point, Lewis has seen his enterprise go from promoting merchandise out of his grandmother’s home to designing his personal digicam and creating extra of his personal merchandise.
Next, Lewis needs to put in a darkish room within the retailer. He additionally hopes to open a second location in Harlem or within the South Bronx.
The new Photodom digicam retailer is 1,400 sq. ft and has a gallery too.
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Lewis’ prime recommendation for anybody aspiring to observe in his footsteps, he says, is to study each facet of the enterprise.
“Don’t depend on a singular person to do it. I had to learn every role in the business and I think that’s a very important skill to have,” he says.
“I learned how to make websites. I learned how to process film, I learned how to source products, I learned how to be the buyer and those are all skills that is necessary for a business to be able to operate successfully.”
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