Martha Stewart calls out Meghan Markle as she questions ‘authenticity’ of life-style model

Martha Stewart did not maintain again when she appeared to throw shade at Meghan Markle and her life-style model, As Ever.

The 83-year-old is not afraid to ruffle some feathers and admitted that she hopes Meghan “knows what she’s talking about” whereas questioning her “authenticity.”

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“Meghan, I don’t really know very well. I hope she knows what she’s talking about,” Martha advised Yahoo Lifestyle when requested how she felt about public figures constructing life-style manufacturers.

“Authenticity, to me, is everything, and to be authentic and knowledgeable about your subject matter is extremely important,” she added.

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One particular person whom Martha seems to have full confidence in is actress-turned-lifestyle guru, Gwyneth Paltrow.

“Gwyneth has been very successful,” she mentioned of the Goop founder. “She created quite an interesting body of businesses. She’s admired. She won an Oscar for heaven’s sake as an actress! She’s pretty powerful.”

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Martha would not appear too fazed by the competitors, including: “I don’t mind. Good luck.”

2025 has been an unimaginable 12 months for Meghan, who not solely launched her life-style model, constructed round residence, meals, and entertaining merchandise in April, however she additionally dropped her new podcast, Confessions of a Female Founder. 

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The launch proved so fashionable that the primary drop of merchandise, like jam, honey, and tea, bought out in lower than an hour.

“First off, a sincere thank you for making the debut of As Ever absolutely extraordinary,” she wrote in her publication.

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“We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise,” she added. “We are pleased to share that on June 20th, we’re going live with the products you love – plus, some new delicious surprises.”

Speaking about her plans for As Ever on the podcast, Meghan revealed that she wished to avoid the same old “scarcity mentality” enterprise tactic and as a substitute deal with buyer satisfaction. 

Sharing that selling the shortage mindset could be “annoying” for patrons, she added: “I don’t want you to eat that jam once every six months. I want that to be on your shelf all the time.”

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“So for me at the moment, with As Ever, it was great. We planned for a year, and then everything sells out in 45 minutes,” she continued. 

Meghan defined that the preliminary success of As Ever prompted her to take a break and reassess the enterprise, to make sure that they had been absolutely outfitted for the demand. 

“I’m looking at it saying, ‘Just pause. That happened. Let’s wait until we are completely stable and we have everything we need,'” she mentioned on the podcast. 

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The sky is the restrict for Meghan, who has plans to increase the As Ever model and even transfer into the style house sooner or later. “I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally,” she advised Fast Company.

“My heart is very deeply in my home. Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that.”

“Fashion is a category I plan to explore down the line because I find it to be an intriguing space for me,” she added.