Lifestyle Enterprise opens new North Carolina furnishings showroom

HIGH POINT — In a yr when many corporations are preserving a good maintain on the purse strings, Lifestyle Enterprise is making a considerable funding in its furnishings enterprise with the acquisition of a historic property that can consolidate all the corporate’s product classes below one roof.

For October High Point Market, Lifestyle will debut its new showroom at 100 East Green St. within the downtown space. With the transfer, the corporate is combining its upholstery and case items strains into one area, making a 51,000-square-foot showroom vacation spot within the constructing that was as soon as the High Point Post Office and, most lately, the JLA Home showroom area.

According to firm officers, the brand new showroom permits Lifestyle to spotlight new merchandise, bestsellers and its signature worth proposition in a setting that represents previous, current and future.

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“We’re very excited to be together in one building,” mentioned Michael Hsieh, CEO. “We’ve been working on getting a building the past couple of years, and we didn’t find the perfect union until now.”

Location, location, location

The put up workplace constructing was constructed in 1932 and contains signature architectural options in addition to supplies like granite, marble and metal. Officials famous that the historical past of the constructing aligns with the historical past of the corporate.

“Lifestyle has 30 years of strong relationships with vendors and customers, as well as the financial security to invest and build upon a long and successful foundation,” the corporate famous.

“The grandeur of the post office building makes a statement, and what it represents for Lifestyle is important,” mentioned Hsieh. “A variety of corporations are watching prices carefully this yr, and we’re doubled down on supporting High Point.

“This was a major investment, but the opportunity of finding a historic building in the heart of the furniture district of High Point and marrying it with our brand made this transaction well worth the investment.”

Hsieh added that the monetary funding underscores Lifestyle’s dedication to the trade, the High Point group and to future development regardless of a few of the furnishings class’s challenges in 2025.

“This industry has experienced challenging times for the past five years or more. We never felt that we should hold back because things are difficult, but instead that we should step up and meet the challenge head on,” Hsieh mentioned. “So, it is important to showcase our products in the best environment possible and use our capital for needs for today and tomorrow.”

New alternatives

Prior to the acquisition of the High Point Post Office constructing, Lifestyle Enterprise rented two particular person showroom areas for a complete of 35,000 sq. toes of showroom area. Both of these leased properties have been returned to the respective house owners, and Lifestyle’s management workforce is concentrated firmly on the longer term and the potential advantages of the brand new area.

“We believe that the north side of High Point has become more of a destination for designer brands, while most of the companies selling the Top 100 furniture stores are trying to expand to the south side of High Point and, if possible, secure their location,” mentioned Hsieh. “Our location is a perfect location in the heart of the showroom district and the start of the expansion of the south side of High Point.”

The earlier house owners of Lifestyle’s new showroom residence “spent millions upgrading the building, so there are no capital improvements necessary at this point,” mentioned officers. Instead, the Lifestyle workforce can be centered on serving to their clients maximize market efficiencies through a one-stop product sourcing vacation spot.

Lifestyle will formally launch the area throughout fall High Point Market.

“October will be a major market for us, and we will use this showroom to allow us to expand our product offerings,” Hsieh mentioned. “We are increasing our compression upholstery, including sound to upholstery and increasing our modular choices in a really large approach.

“In the Case Goods division, we’re providing higher-end merchandise, nonetheless with the values anticipated from Lifestyle. We will even be bringing out our cupboard mattress program and pet-friendly merchandise.

“Lots more is coming, and this market will be one of our biggest in terms of product offerings,” Hsieh added. “Before, when we were in two showrooms, we had different worlds: different styles and product ranges. Now we have a space that can accommodate the full range of our outstanding quality products at values not offered by others. With upholstery and case goods together, each team can see what the other is bringing to the floor. It is a more cohesive presentation.”

Pointing out the synergies between a brand new constructing, a brand new administration workforce and the brand new showroom for a brand new Lifestyle, Hsieh mentioned that the transfer expands the worth proposition into one complete residence bundle.

“The Post Office building stands for ‘We Deliver,’ and now Lifestyle sits in that location,” he mentioned. “We will stand by the saying, and we will deliver quality, values and service.”