EBANX Payments Summit in Macao spotlights USD 24 billion gaming progress potential for APAC retailers in rising markets

The occasion additionally showcased the transformative position of Pix and Pix Automático in Brazil’s digital commerce and the potential of stablecoins in rising economies

MACAU, Sept. 1, 2025 /PRNewswire/ — EBANX, a worldwide know-how firm specializing in fee companies for rising markets, right this moment introduced the profitable conclusion of the APAC chapter of its Payments Summit, an annual occasion now in its eighth yr, held in Macao from August 28-30. The gathering introduced collectively leaders from APAC’s digital economic system to discover new cross-border progress alternatives in Latin America and Africa, with in-depth discussions on gaming, native funds, and Brazil’s instantaneous funds phenomenon, Pix, together with Pix Automático, the brand new recurring funds functionality now out there out there. The APAC version builds on EBANX’s prior regional summits in Sanya (2023) and Bangkok (2024), marking the corporate’s third APAC installment and its most globally linked agenda thus far.

The three-day program in Macao featured audio system from main international and regional firms throughout the digital economic system, together with executives from e-commerce platforms, prime gaming publishers, fintech innovators, and funds suppliers. Representatives from Trip.com, World Data Lab, Hotmart, M-PESA, Triple-A, and TikTok Shop shared their views and real-world case research on how native fee methods are accelerating progress in rising markets, whereas EBANX consultants unpacked their newest insights. Together, these voices supplied a complete view of the alternatives for APAC retailers to scale in rising markets.

At the Summit, EBANX highlighted why gaming is rising as probably the most dynamic cross-border alternatives throughout Latin America and Africa for APAC firms. Across each areas mixed, the gaming sector already represents a USD 17 billion alternative in e-commerce, with expectations to develop to just about USD 24 billion inside two years, in response to information from Payments and Commerce Market Intelligence (PCMI) sourced by EBANX.

“Gaming is one of the most exciting frontiers for cross-border digital commerce, especially for APAC companies looking to grow in Latin America and Africa,” mentioned João Del Valle, CEO and Co-founder of EBANX. “By enabling trusted, familiar payment methods, APAC merchants can reach millions of new customers and unlock real growth in some of the world’s fastest-rising markets.“

A report from Newszoo underscored that Latin America is house to greater than 335 million avid gamers, whereas Africa (mixed with the Middle East) contributes one other 557 million gamers.

Success tales

Case research introduced in Macao confirmed how native fee options unlock entry and drive outcomes. One gaming platform noticed a 126% improve in common ticket measurement in Brazil by EBANX by providing bank card installments. Customers utilizing installments reached a mean of USD 29 per transaction, in comparison with USD 6.60 with one-time funds.

The instances additionally underscored the significance of getting a neighborhood associate. With EBANX, a worldwide gaming firm has maintained card approval charges above 90% in each Mexico and Brazil, 25 to 30 share factors above market benchmarks. This is pushed by good retry logic and EBANX’s native experience, which helped scale back declines attributable to inadequate funds or invalid playing cards.

Another gaming service provider elevated approval charges for Pix by 14 share factors, reaching 92%, after working with EBANX to simplify the checkout circulation. Pix has since grow to be the corporate’s prime fee technique within the nation.

Recurring funds with Pix

A central thread all through the Summit was Pix, which has shortly grow to be the nation’s dominant approach to pay on-line. According to PCMI information analysed by EBANX and featured on the occasion, Pix already accounts for 40% of on-line purchases in Brazil and is predicted to surpass playing cards in e-commerce by 2025, a yr forward of earlier forecasts. EBANX shared inner efficiency insights displaying that retailers who add Pix see, on common, inside six months, a 16% uplift in income and a 25% improve in clients, by reaching segments beforehand excluded from digital commerce.

With Pix Automático launched in June, recurring funds are increasing Pix’s impression past one-time purchases. Discussions in Macao outlined how subscription-based companies, streaming, SaaS, apps, and digital companies can attain broader audiences who lack bank cards, as Pix Automático brings card-like comfort to instantaneous funds. Projections introduced on the Summit point out Pix Automático may generate over USD 30 billion in on-line recurring funds inside two years, whereas opening entry to round 60 million Brazilians with out bank cards.

Launched in 2020, Pix follows the instance of UPI, the real-time fee system in India, additionally built-in by EBANX. In the Asian nation’s e-commerce, 55% of on-line transactions are made by way of UPI, which, like Pix, encompasses a recurring funds performance, UPI AutoPay. In May, EBANX announced the integration of the new feature, enabling cross-border e-commerce retailers to supply UPI’s recurring choice to their shoppers in India, one thing that was beforehand solely out there to native digital commerce gamers.

Following the instance of UPI and impressed by Pix, Colombia is making ready for the launch of its instantaneous fee technique, Bre-B, scheduled for September 22. The technique is predicted to be notably related for cross-border e-commerce purchases, since solely 18% of Colombian adults have a bank card, in response to data from the country’s central bank.

The way forward for funds

Speaking on the APAC version of EBANX’s Payments Summit, João Del Valle shared his imaginative and prescient for the way forward for funds within the area, highlighting how fast digitalization and regulatory developments are reshaping the panorama. The occasion marked a big second for EBANX, as the corporate continues to deepen its presence throughout the APAC area.

APAC retailers characterize 39% of EBANX’s whole processed quantity, and the latest acquisition of the Major Payment Institution (MPI) license from the Monetary Authority of Singapore has additional strengthened its international settlement capabilities, enabling sooner and safer cross-border flows for enterprise shoppers.

“Payments are no longer just about moving money; they are becoming the invisible infrastructure of global commerce. Instant transfers, stablecoins, and AI are converging to create an ecosystem that is simple for consumers but incredibly sophisticated underneath, with more rails, more rules, and more risk. At EBANX, we see this complexity not as a barrier but as an opportunity to expand access and fuel growth in emerging markets, where innovation is moving faster than anywhere else,” mentioned Del Valle.

Following Macao, the subsequent cease for the Payments Summit is Mexico City, from September 17 to twenty, the place executives from J.P. Morgan Payments, Mastercard, Spreedly, Circle, Capitec Pay, Canva, and others will be part of the dialogue.

ABOUT EBANX

EBANX is the main funds platform connecting international companies to the world’s fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was constructed with a mission to broaden entry to worldwide digital commerce. Leveraging proprietary know-how, deep market experience, and strong infrastructure, EBANX allows international firms to supply tons of of native fee strategies throughout Latin America, Africa, and Asia. More than simply funds, EBANX drives progress, enhances gross sales, and delivers seamless buy experiences for companies and end-users alike.

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CONTACT: Shan Huang
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SOURCE EBANX PTE. Ltd.