Redefining How India Sells Its Used Gadgets

A quiet revolution is unfolding in India’s booming tech resale market, and on the forefront of this transformation is Cashito, a fast-growing recommerce startup with a daring imaginative and prescient: to develop into the best way India sells its digital devices.

Founded by Arijit Sen, an trade veteran with over a decade of expertise in class administration, reverse logistics, and e-commerce operations, Cashito is setting new benchmarks in how pre-owned electronics are purchased and bought. With a singular give attention to velocity, transparency, and belief, the startup has already expanded its operations from Bengaluru to 4 main cities, together with Kolkata, Chennai, and Delhi — and it’s solely getting began.

A New Era in Recommerce

In a rustic the place smartphones are upgraded nearly yearly and concrete properties have drawers filled with unused devices, the recommerce alternative is huge. Yet, most platforms within the used devices house nonetheless observe gradual, opaque, or cumbersome fashions.

Cashito is altering that. The platform focuses on solely used digital devices — smartphones, laptops, tablets — and does one thing few others dare: it sells gadgets as-is, with none refurbishment or tampering. What you see is what you get.

But the actual differentiator is velocity. While most opponents take 2–3 days to select up a tool, Cashito affords immediate doorstep pickup. The course of is easy, clear, and backed by a finest value promise, making it a game-changer for purchasers trying to shortly offload their gadgets with zero problem.

Built on Expertise, Fueled by Vision

Arijit Sen’s journey from company management to entrepreneurial disruption is as compelling as the corporate he now leads. Having managed portfolios price over ₹150 crore throughout main companies like Cashify, Udaan, GlowRoad, Blubirch, and Vodafone, Arijit brings a uncommon mixture of strategic foresight and operational excellence.

Under his management — together with co-founder Himaghna Ghosh — Cashito has grown from a modest startup producing ₹10–15 lakh in complete income to crossing ₹2 crore in beneath 10 months. The aim forward is bold: ₹1 crore per thirty days in income by the following monetary 12 months, and a long-term goal of ₹100 crore in Annual Recurring Revenue (ARR).

“Business growth is not luck — it’s a function of strategy, speed, and execution,” says Arijit. “At Cashito, we’re solving real-world problems with a model that’s customer-first and market-ready.”

Why Consumers Are Choosing Cashito

The firm’s speedy development isn’t nearly operational effectivity — it’s about belief. Consumers are more and more looking for easy, no-nonsense methods to get rid of their used gadgets, and Cashito delivers simply that.

Key advantages embrace:

• Best value assure for used devices.
• Instant doorstep pickup, a primary within the Indian market.
• Complete transparency — no hidden refurbishments, no worth manipulation.
• Direct WhatsApp join for real-time buyer assist.

“We’re not just another gadget resale platform. We’re building a movement to help Indians unlock the true value of their devices — easily, instantly, and honestly,” provides Arijit.

Disrupting an Industry with Purpose

In an trade dominated by giants like Cashify and Flipkart’s Recommerce wing, Cashito is carving out a distinct segment by going sooner, being extra clear, and staying targeted on buyer comfort.

The firm can be aligned with a rising sustainability motion. As customers develop into extra eco-conscious, Cashito encourages a shift from discard to resell, guaranteeing devices reside longer and don’t find yourself in landfills prematurely.

What’s Next for Cashito?

With enlargement plans into Hyderabad, Mumbai, and Ludhiana on the horizon, and the upcoming launch of a resale app for “as-is” devices, Cashito is well-positioned to seize the following wave of development within the Indian recommerce panorama.

As the startup scales, Arijit can be rising as a thought chief within the trade — somebody who combines structured company expertise with startup agility to unravel real-world challenges at scale.

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