APEX EXPO 2025: Encore Inflight Expands Lifemodel Providing with Matt D’Avella’s IFE Debut

In-flight leisure (IFE) distributor Encore Inflight (Encore) has introduced a partnership with award-winning filmmaker and YouTuber Matt D’Avella. The collaboration represents an ongoing development within the IFE area as airways proceed to onboard life-style and wellness content material.

Encore Brings Matt D’Avella Onboard for the First Time

Under the deal, Encore Inflight, which works with carriers together with American Airlines, China Southern, Turkish Airlines, Etihad Airways, LATAM, and United Airlines, will carry two wellbeing sequence by Matt D’Avella to airline passengers. This marks the primary time his work can be obtainable in-flight.

The content material maker has amassed almost 4 million subscribers on YouTube, together with his movies producing greater than 320 million views. Furthermore, his 2015 documentary referred to as Minimalism: A Documentary About the Important Things, obtainable on Netflix, performed a key position in spreading the minimalist motion worldwide. 

D’Avella is grow to be a contemporary information for slowing down in an age of distraction. His work resonates with younger folks, digital natives, and frequent vacationers in search of sensible methods to simplify their lives. These themes carry specific relevance for passengers in-flight, who’ve area for reflection away from their on a regular basis routines.

This partnership comes as Encore continues to innovate inside the IFE sector by including partaking, relatable content material to its in depth catalog and demonstrating its dedication to enhancing the passenger expertise. The inclusion of D’Avella’s work displays the rising urge for food for lifestyle-driven programming from creators that audiences already observe and belief.

The first sequence, Create a Simple Life with Matt D’Avella, is a six-part exploration of stay with much less and give attention to what really issues. Through storytelling, humor, and sensible suggestions, D’Avella examines themes equivalent to minimalism, health, household routines, and aware dwelling. The six episodes embody: “10 Rules That Changed My Life,” “Why I’m Still a Minimalist After 14 Years,” “Why I Eat the Same Thing Every Day,” “I Cut My Training By 70% (And Got Better Results),” “9 Ways We Keep Our Home Organised,” and “We Tried Minimalism with Kids.”

The second sequence, Habit Experiments with Matt D’Avella, additionally options six episodes, every centered on a 30-day or 100-day problem. D’Avella checks new habits starting from chopping sugar to adopting a “dumb phone” with curiosity, humor, and honesty. Each problem reveals surprising classes and outcomes that resonate with viewers. The six episodes embody: “I Quit Sugar for 30 Days,” “I Took Cold Showers for 30 Days,” “I Tried Intermittent Fasting for 30 Days,” “I Used a Dumb Phone for 30 Days,” “I Tried Powerlifting for 100 Days,” and “I Put 27 Habits to the Ultimate Test.”

The addition of creators like Matt D’Avella to IFE choices underscores a brand new editorial position for airways. Where as soon as inflight catalogs centered on Hollywood blockbusters, airways at the moment are curating alternatives that align with passenger existence, values, and aspirations. This shift alerts a broader redefinition of leisure within the skies, one which blends leisure with that means.