Cashito is Redefining Recommerce in India: Quick, Clear, and Buyer-First | Loktej Business News

New Delhi [India], September 8: In a world the place smartphones and devices evolve sooner than ever, India’s younger and tech-savvy inhabitants is continually upgrading their gadgets — forsaking a rising pile of underutilized electronics. Enter Cashito, a new-age recommerce startup on a mission to make promoting used devices quick, honest, and fuss-free.

Founded by Arijit Sen, a seasoned professional in e-commerce, reverse logistics, and shopper electronics, Cashito is already making waves throughout main Indian cities by providing on the spot doorstep pickup, clear pricing, and a zero-refurbishment mannequin that ensures what you see is what you promote.

“We want to be the way India sells its electronic gadgets,” says Arijit Sen, Founder & CEO of Cashito. “Our goal is to remove the friction from the resale journey — no more waiting days for pickups or negotiating prices. With Cashito, selling your gadget is as simple as sending a WhatsApp message.”

A Disruptor within the Making

Unlike conventional gamers that provide refurbished devices or take days to gather gadgets, Cashito operates on a definite promise: Sell your gadget as-is, at one of the best worth, with on the spot doorstep pickup.

This customer-first strategy has helped Cashito develop quickly from its base in Bangalore to Kolkata, Chennai, and Delhi, clocking ₹2 crore+ in income inside its first 10 months — and with sights firmly set on reaching ₹1 crore/month income and scaling to ₹100 crore ARR.

What units Cashito aside?

• No refurbishment or tampering: Devices are purchased and offered precisely as acquired.
• Instant doorstep pickup: Devices are collected inside hours — not days.
• Fair, clear pricing: Customers are supplied one of the best worth upfront.
• Seamless course of by way of WhatsApp: A easy faucet connects you on to Cashito.

These differentiators aren’t simply options — they symbolize a shift in how recommerce is being finished in India.

The Man Behind the Mission

Arijit Sen isn’t new to scaling companies. With over a decade of management roles in corporations like Cashify, Udaan, GlowRoad, Blubirch, and Vodafone, he has managed portfolios exceeding ₹150 crore, typically driving double-digit progress in extremely aggressive markets.

Now, he’s channeling that have into constructing his personal enterprise. Along with co-founder Himaghna Ghosh, Arijit is steering Cashito with a daring imaginative and prescient: to make gadget resale as commonplace and trusted as shopping for new gadgets.

“Business growth is not luck—it’s a function of strategy, speed, and execution,” Arijit explains. “At Cashito, we’re applying structured processes from the corporate world to solve a very real consumer problem: how to easily and confidently sell used gadgets.”

Building a Movement, Not Just a Marketplace

Cashito’s long-term ambition is to turn out to be a family identify in India’s gadget resale ecosystem— particularly because the recommerce pattern positive factors momentum amidst rising digital adoption, sustainability considerations, and elevated digital consumption.

According to market developments, India is without doubt one of the world’s fastest-growing smartphone markets, with thousands and thousands of gadgets being changed every year. Yet, for a lot of, the method of promoting outdated devices stays complicated, opaque, and inconvenient. Cashito addresses this hole head-on, enabling customers to unlock worth from idle electronics — whereas contributing to sustainable consumption.

What’s Next for Cashito?

With a robust foothold in 4 cities, Cashito is about to launch operations in Hyderabad, Mumbai, and Ludhiana within the coming months. The firm can also be making ready to launch a resale app, the place clients can purchase used devices “as-is”— a novel worth proposition within the Indian market.

Additionally, Cashito plans to deepen its integration with WhatsApp for enterprise, making it simpler than ever for customers to request pickups, get on the spot quotes, and monitor their transactions.

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